Thursday, 5 February 2015

IDN February/March 2015

International Dealer News February/March edition - final call

The next edition of International Dealer News (February/March) will enter final production week commencing February 9th.

Space is already in very heavy demand as manufacturers and product line owners look towards International Dealer News to boost export sales and product marketing profile.
This is a "Final Call" for new advertising bookings and artwork, and for any new product or company information that you would like us to consider for inclusion - email with high resolution image and product details.

•    IDN is published six times a year.

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Japanese motorcycle exports

Japanese motorcycle manufacturer exports up +22.7 percent for January to November 2014

According to the most recent data released by the Japanese Automotive & Motorcycle Association (JAMA), Japanese motorcycle manufacturer exports of  250cc+  machines to Europe were down by 9.55 percent at 17,075 units in November 2014.

This was the first month they had been down in 2014 (in fact the first time since September 2013), but for the 11 months from January to November 2014 they were +22.7 percent at 157,460 units (130,455 for the same period in 2013).
In total PTW terms Japanese manufacturer exports to Europe were down by -11.99 percent in November (only the second month they had been in negative territory since September 2013), but were running at +17.94 percent for the 11 months of 2014 to date (174,507 units compared to 147,965 for the first 11 months of 2013).
Worldwide Japanese manufacturer 250cc+ exports to all markets were +10.13 for the period January to November 2014 (359,144 units), with total PTW exports to all markets +8.16 percent (465,584 units).
Japanese manufacturer 250cc+ exports to the United States were +1.58 percent for the period January to November 2013 (120.699 units) with total PTW exports +3.58 percent (162,554 units).

Honda motorcycle

Honda motorcycle sales up for first nine months of 2014/2015 financial year

Honda Motor Co. has released its financial data for the third quarter and first nine months of its current April 2014 - March 2015 financial year (the nine months to December 31st 2014).

Honda Group motorcycle unit sales (which includes affiliates as well as Honda itself and its "consolidated" subsidiaries) were up -0.181 percent for the three months to December 31st 2014 at 4,432,000 units, and +0.629 percent for the nine months to December 31st 2014.
Excluding its affiliates, unit sales were +2.762 percent for the final quarter of the 2014 calendar year (and +0.350 percent for the nine months), indicating that sales slowed in the period October, November and December, as is to be expected.
However, on the basis of this performance so far, Honda has taken the precaution of reducing its previously announced motorcycle sales forecast for the full financial year by 135,000 units to 17,815,000 on a group-wide basis, and by 60,000 units on a Honda and "consolidated" subsidiaries basis to 10,790,000 units.
In motorcycle terms, data available from the Japanese Automotive & Motorcycle Association (JAMA) for the nine months from April to December 2014 saw Honda produce 96,916 units of all displacements and styles in Japan in the nine months to December 31st 2014, of which it sold 27,513 domestically and exported 69,403.
This places Honda second among the four Japanese motorcycle manufacturers in terms of domestic sales for the nine month period, second in terms of exports from Japan and third in terms of production in Japan; Yamaha are first in all cases.

Kawasaki Motorcycle

Kawasaki Motorcycle & Engine division sales revenue level for first nine months of current financial year

The Motorcycle & Engine division of Kawasaki Heavy Industries has released financial data for its third quarter performance (the nine months to December 31st 2014) revealing worldwide sales of 397,000 motorcycles, ATVs, UTVs, PWCs and generators.

This is a -1.5% decrease from the first nine months of their 2013/2014 performance (403,000 units sold), but the decline has resulted in a negligible change in sales revenue, which has remained pretty much stable at US$1.8 billion.
Kawasaki say that sales were up in Europe (and Indonesia), but they lost ground in Latin America and Thailand. North American sales are reported as having remained stable at around 60,000 units in the nine month period.
In motorcycle terms, data available from the Japanese Automotive & Motorcycle Association (JAMA) for the nine months from April to December 2014 saw Kawasaki produce just over 55,000 motorcycles of all displacements and styles in Japan, with some 7,000 sold domestically and approximately 48,000 exported.
This places Kawasaki as the smallest of the four Japanese motorcycle manufacturers in terms of domestic sales, production and exports of domestically produced motorcycles for the nine month period; Yamaha is the largest in all cases.

Australian road bike sales

Australian road bike sales +1.5 percent in 2014

According to data released by the Australian Motorcycle Industry Association (FCAI)  2014 new motorcycle registrations there saw total motorcycle, ATV and scooter sales reaching 111,599, which, at just -2.2 percent compared to 2013, means that the Australian market is stabilising.

Road bike sales were strong, increasing 1.5 per cent compared to 2013 and accounting for 39.9 per cent of the total market. Total road bike sales were 44,530. Honda took out top position for sales in this category. Honda’s 9,011 new road bike sales accounted for 22.3 percent of the total road bike market and also helped Honda become the top selling brand in 2014. Honda sold a total of 24,866 new motorcycles, ATVs and scooters in 2014.
In second place for total sales was Yamaha with 18.3 per cent of the market (20,394). Kawasaki was third with 9.9 per cent (11,024), Suzuki was fourth with 8.7 per cent (9,745) and Harley-Davidson was fifth with 7.7 per cent (8,577).
In the road bike category, Harley-Davidson was the second highest selling brand with 19.3 per cent of road bike sales (8,577). Harley-Davidson was followed by Kawasaki with 13.4 per cent (5,964), Yamaha with 11.9 per cent (5,290) and Suzuki with 6.8 per cent (3,017).
Off-road motorcycle purchases accounted for almost 33.7 per cent of total market sales, with 37,670 Australians taking home a new off-road bike. The popularity of these vehicles has fallen since 2013, with the 37,670 sales representing a 4.3 per cent decrease on 2013 figures.
Yamaha led the market for off-road motorcycles, selling 30.1 per cent (11,356) of the total off-road bikes sold. Yamaha was followed by Honda with 26.2 per cent (9,871), KTM with 15.2 per cent (5,730), Suzuki with 11.7 per cent (4,417) and Kawasaki with 10.4 per cent (3,920).
The ATV market grew by 2 per cent in 2014 (compared to 2013), with a total of 21,723 ATVs sold. The total sales represent 19.5 per cent of the total 2014 motorcycle market. Polaris was the leading brand in the ATV market, selling 27.1 per cent (5,892) of the total ATV sales. Honda was second with 23 per cent (5,007), Yamaha was third with 15.6 per cent (3,391), Suzuki was fourth with 10.2 per cent (2,215) and BRP was fifth with 8.5 per cent (1,853)
Scooter sales continued to decline in 2014, with total sales down 19.7 per cent on 2013 sales figures. Piaggio topped the list in the scooter market, selling almost 16.8 per cent (1,295) of the total 7,676 scooters sold. Vespa came in second with 14.8 per cent (1,140), Honda was third with 12.7 per cent (977), SYM was fourth with 8.7 per cent (670) and Kymco was fifth with 7.2 per cent (550). Scooter sales represented 6.9 per cent of the total motorcycle market.

Mahindra acquisition

Mahindra acquisition of Peugeot Scooters finalised

Though first announced in October 2014, the deal for Indian giant Mahindra to take a 51 percent ownership position in the French Peugeot Scooters business has now been signed off.

The acquisition has met the regulatory, legal and financial requirements in France, and in line with the anti-trust laws there, the Peugeot trade union's Work Council consultation process has also been successfully completed.
Speaking on the completion of the acquisition, Dr Pawan Goenka, Executive Director of Mahindra and Mahindra Ltd., said "we are committed to the long term growth of Peugeot Motorcycles, and are confident that this relationship will be one of mutual respect, trust and learning.

"This partnership will enable both Mahindra Two Wheelers Ltd. (MTWL) and Peugeot Motorcycles (PMTC) to speed up their international expansion by driving synergies and leveraging respective strengths. It is our intention to work closely to enable a win-win for both partners".
Under the terms of the agreement, MTWL has invested €15m into PMTC to finance projects "implemented through the strategic partnership" and also bought shares held by PSA, which would allow MTWL to take a 51 percent stake in PMTC.
The Mahindra group is a $16.5 billion multi-national based in Mumbai, India, employing more than 200,000 people in over 100 countries.
Peugeot is the oldest motorised two-wheeler manufacturer in the world, having made its first model in 1898. It offers what is said to be one of the most comprehensive ranges of scooters and mopeds from 50cc to 400cc, including the successful Metropolis three-wheeled scooter announced in 2013.

Italian motorcycle sales

Italian motorcycle sales up by 3.3 percent

According to the latest data released by the motorcycle industry trade association in Italy (ANCMA), the total PTW market in Italy finished 2014 at + 1.4 percent (156,046 units) after monthly fluctuations that made it uncertain right up to December as to whether or not the Italian market would emerge with growth after seeing registrations collapse dramatically since the start of the global economic downturn.

Having shown -16.1 percent (5,723 units) in November 2014, the Italian market trend recovered to be up 8.8 percent in December (4,294 units).
As reported by Ducati, 2014 was a disappointing year for the Italian brand in its home market, despite posting record sales worldwide - not a single Ducati model made it into the Top 20 sellers in Italy last year.
Indeed, 16 of the top 20 sellers were scooter models, with Honda's SH 150, 300 and 125 in first, second and third place respectively (with 8,457, 6,498 and 5,632 units).
BMW's R 1200 GS was the seventh best selling model in Italy last year (3,521 units) with the Honda NC 700/750 X tenth (2,590 units); BMW's R 1200 GS Adventure 19th (1,852 units): Yamaha's MT-07 20th (1,776 units).
Motorcycles did better than small cc machines in Italy in 2014, +3.3 at 54,532 units compared to 52,795 in 2013. The 1000cc sector was +15.1 percent at 18,509 units compared to 16,083 in 2013.
The largest PTW sector in Italy was the 251-500cc market, which was +3.7 percent at 38,510 units; the sub-125cc market was second largest at 37,388 units (+1.3 percent).
In terms of motorcycle styles, the biggest winner was the naked bike sector at +16.6 percent (18,008 units) and the Enduro bike market at +7.3 percent (18,786 units). The Custom market was level at 5,868 units for the year, but the big losers were the Sportbike sector at -24 percent (3,388 units) and the Supermotard market at -22 percent (2,591 units).


Swiss-Moto 2015

The internationally respected Swiss-Moto Expo will again be taking place at  Messe Zurich over the weekend of February 19 to 22, as the event returns for a 12th year.
The annual event will showcase the latest developments and new motorcycles and scooter models alongside clothing and accessories, with over 400 brands represented, and a custom motorcycle show.
Among the manufacturers exhibiting new models at Swiss-Moto will be Aprilia, with their latest RSV4 RR; BMW, with the S 1000 RR; Ducati will have its Panigale 1299 on show; Honda is showing the all-new Honda RC 213 VS; Kawasaki their H2 and the new Yamaha R1.
Other motorcycle manufacturers that will be present include Royal Enfield, Harley-Davidson, Husqvarna, Indian and Victory, KTM, Moto Guzzi, MV Agusta, Suzuki and Triumph. There will also be scooters from the likes of Kymco, Piaggio and Vespa, and attractions at the show will include a display of drag bikes featuring a jet bike and a rocket bike, while Swiss professional drag racer Urs Erbacher will be doing live displays.

A further highlight will be the European debut of Rocky Robinson’s ‘Top 1 Ack Attack Streamliner’, the fastest motorcycle in the world, which used two turbocharged Suzuki Hayabusa engines to power it to its record 605.7kmh at Bonneville.
Returning for a third year, Swiss Custom throws the spotlight on the fast growing custom motorcycle market in Switzerland.
Indeed, all aspect of the motorcycle market have been "fast growing" in Switzerland in recent years.
The number of motorcycles on the road in Switzerland has nearly doubled since 1990, from 286,000 to nearly 414,000 in 2013; at the same time, while the number of small cc PTWs has declined, the number of scooters has grown from little more than 10,000 to nearly 275,000.
The story of the motorcycle market in Switzerland is one of high levels of ownership on a per capita basis (by 2010, 69 percent of all households owned at least one motorcycle) and of a market transitioning towards higher value machines with a matching increase in parts, accessory and apparel investments by Switzerland's riding community.
In 2014 the market is said to have been worth some 44,724 PTWs of all styles/displacements (up 1.1 percent over 2013), with Yamaha as the best selling brand, Honda second, BMW third and Harley-Davidson fourth.
In motorcycle terms, the market was up by nearly 8 percent on 2013, at 23,341 units, with Harley-Davidson as market share leader from Yamaha, BMW, Honda, Kawasaki, KTM and Ducati.
The top selling motorcycle in Switzerland in 2014 was the BMW R 1200 GS, followed by Yamaha's MT09, their MT07 and the H-D Breakout.
Of the 23,341 motorcycles sold in Switzerland in 2014, 9,231 were over 1,000cc and a further 6,113 were between 501-1,000cc.

Monday, 2 February 2015

Spanish motorcycle market

Spanish motorcycle market grows 19.8 percent in 2014

The latest data released by the motorcycle industry trade association in Spain (ANESDOR) shows that motorcycle sales were up 26.6 percent in December (6,291 units) and the market closed the year at +19.8 percent (110,396 units, up from 92,185 units in 2013) for the full twelve months of 2014.

The rebound in the Spanish market has been dramatic. The market was down -6 percent in 2013, but, as was the case in several other European markets, the final four months of 2013 had shown a return to growth, and last year new motorcycle registrations in Spain were up over 2013 for all twelve months. This has been the best year in the Spanish motorcycle market since the 124,166 units that were sold in 2011.
In total PTW terms, the Spanish market was up 26.3 percent in December (7,372 units) and up 16.5 percent for the year at 124,678 units compared to 107,022 units in 2013 - also the best year since 2011.
Honda lead the market with 17.6 percent (19,437 units), followed by Kymco with 14.5 percent (15,939 units), Yamaha with 12.9 percent (13,983 units), Piaggio with 10 percent (11,033 units) then Sym with 6.4 percent (7,048 units).

Polaris sales revenue

Polaris sales revenue up 19 percent in 2014

POLARIS Industries Inc. reported record fourth quarter sales revenue of $1,275.00 million, an increase of 18 percent over the final quarter in 2013, and full year sales revenue of $4,479.6 million, an increase of 19 percent compared to 2013.

Net income was $135.4 million for the fourth quarter of 2014, up 25 percent from the year-ago quarter, and $454.0 million for the full year 2014, up 19 percent.
Fourth quarter net income was a record $1.98 per diluted share for the quarter, and a record $6.65 per diluted share (up 23 percent) per diluted share for their full January -December 2014 financial year.
Polaris’ Chairman and Chief Executive Officer Scott Wine commented that “2014 marks our fifth consecutive year of double digit sales and earnings growth, an accomplishment which testifies to the innovative spirit and dedication of the 8,000 member global Polaris team.
"During the year, we added over thirty new vehicles to the Polaris armada, expanding and strengthening our portfolio with our largest ever new product introduction, while our strategic acquisitions and significant investments in our global manufacturing infrastructure allow us to both create and meet the increasing demand for our products.”
The company says that fourth quarter off-road vehicle sales increased 19%, while motorcycle sales (Victory and Indian) increased 50%, with PG&A sales up 21% - North American retail sales remained strong for the Medina, Minnesota headquartered manufacturer, increasing 13% in the fourth quarter compared to 2013.

UK motorcycle market

UK motorcycle market +12.3 percent in 2014

The latest data released by the British motorcycle industry trade association (the MCIA) shows the UK motorcycle market up by +12.3 percent for December last year (3,984 units) and +11.7 percent for 2014 at 90,6734 units (compared to 81,180 units in 2013).
This was the fifth year that motorcycle sales were up in the UK since the 94,929 units sold in 2009.

In total PTW terms, the UK was +10.2 percent in 2014 at 101,277 units - also its best year since 2009 (111,510 units).
The fastest growing sectors in the UK in 2014 were the 651-1000cc market, at +18.3 percent, and the 1,000cc+ market at +13.7 percent.
Speaking about the year ahead, UK motorcycle industry association Managing Director Steve Kenwood said: “We estimate that around 110,000 units will be sold in the UK during 2015, which is a similar growth rate to the one we enjoyed in 2014, some +10%.
“We see the long-term trend for motorcycle use in the UK rising steadily. The latest update to figures from the Government here in the UK shows that the number of motorcycles, scooters and mopeds on the road [the total 'bike park' in the UK] is at its highest for five years (1.2m PTWs), with twice as many on the road as there were in 1994."
However, not all the trend data for the UK is positive yet. The latest available data for the total distance travelled by motorcycles in the UK (2012) shows it at 4.6 billion km compared to 5.1 billion km in 2009, and the number of motorcycle test passes are put at 45,000 for 2012/13 compared to 70,000 for 2008/09. It is hoped that the 'bike park' and distance ridden figures will start to rise once the increases in new model registrations start to trickle down, but the issue of new rider access is as much of a worry in the UK as it is elsewhere.
In other UK market news, the MCIA's annual "Motorcycle Live" expo at the UK's NEC (National Exhibition Centre) near Birmingham in November saw attendance up by 10 percent compared to 2013.
The MCIA has also announced that the show date for 2015 will be one week later in the calendar than usual, from 28th November to 6th December.
This is due to the one week later date being used for the 'Milan' Show this year (EICMA), which has been delayed because Milan is staging Expo 2015 from May 1st to October 31st - the latest International Exhibitions Bureau (BIE) sanctioned "Universal Exhibition" (aka World Trade Fair).
The last such 'Expo' was held at Shanghai in 2010; after Milan in 2015 the next city to host it will be Dubai in 2020.
Expo 2015 will use the full 200 acre site of the 10 year old award-winning Massimiliano Fuskas designed Fiera Milano Rho exhibition centre, where EICMA is staged. Some 140 plus countries are set to exhibit, and over 20m visitors are expected during the 6 months the event is open to the public.
Rather more visitors than attend either Motorcycle Live or EICMA, but given the macro- economic roller coaster that the motorcycle industry has endured in the past decade, both the MCIA and ANCMA have every reason to be pleased with their most recent show attendances!

Hero MotoCorp Ltd

Hero announces highest ever sales

Formerly Hero Honda, Hero MotoCorp Ltd. of New Delhi, India, has announced record calendar year sales for 2014.
The company says that it sold 6.64 million units in 2014, which was 8 percent up over 2013, and consolidates the business as the world's largest powered two-wheeler manufacturer.

With sales running at some 400,000 and up for the first nine months of its April 2014 to March 2015 financial year, it looks like the company will also post record sales numbers and revenues for its current financial year.
The company started as a joint venture between Honda and Hero Cycles in 1984 and bought Honda's shareholding in 2010 when the Japanese manufacturer decided to withdraw from the venture, becoming Hero MotoCorp in 2011.
"Hero" was the brand name chosen by the Munjal brothers for their company when they first started Hero Cycles in 1956.
In 2013, the company embarked on an ambitious international expansion plan by taking a 49.2 percent shareholding in Erik Buell Racing of East Troy, Wisconsin - the racebike and sportsbike manufacturing business started by chassis engineer Erik Buell when Harley-Davidson decided to close down their Buell Motorcycles subsidiary in 2009.
As part of their long-term plans for the EBR Motorcycles collaboration, Team Hero EBR announced that it is continuing with its involvement in racing with a two-rider team running the EBR 1190 RX in the World Superbike Championship in 2015.
The race team is based in Italy, with EBR's European streetbike distribution facility headed up by former Zero Motorcycles and Triumph man Edwin Belonje at Alkmaar in the Netherlands.
Last year Hero launched in several international markets including Turkey, Bangladesh, Nicaragua,  Mozambique, Ethiopia and most recently Columbia, where the company has formed a wholly-owned subsidiary and commenced construction of a state-of-the-art manufacturing facility.
In one of the biggest brand endorsements by any Indian company, last year also saw Hero hire 14-times major champion golfer Tiger Woods as its first Global Corporate Partner.

BMW Motorrad

BMW Motorrad - record sales in 2014

BMW Motorrad has announced that its sales for 2014 were up over 2013, giving it a record sales performance for the fourth consecutive year.

With 123,495 vehicles sold, sales were up by 7.2 percent - and their trend of strong growth looks set to continue as December saw deliveries up by 10.9 percent (7,032 units).
Germany continues to be BMW's most successful market with 21,714 vehicles sold, which is approximately 20% of production; it was the market leader in Germany with over 25 percent market share.

The United States was its second strongest market with 15,301 vehicles sold; France is its third largest market (11,600 units) and Italy its fourth (10,487 units).
Brazil has continued to grow strongly for BMW, with sales there now at 7,603. BMW say they are also market leaders in Italy and Spain, as well as in their home market.
The most popular BMW Motorrad model with over 40,000 units sold was the R 1200 GS (24,380), together with its sister model R 1200 GS Adventure (16,242). The BMW R 1200 RT takes third place with 12,140 units sold. The R nine T sold well, and in its first year of sales 8,488 units were delivered worldwide, making it the fourth most successful model. With more than 10,000 units sold, the S 1000 R and the S 1000 RR also sold well. The middle range models F 800 GS/GS Adventure (7,040/4,278 units) and F 700 GS (6,499 units) as well as the F 800 R (3,953 units) and F 800 GT (3,901 units) also remain popular. The Maxi Scooters C 650 GT and C 600 Sport (6,391 units) were also well received.
Stephan Schaller, President of BMW Motorrad, said: "We can look back on a successful year. For the first time in company history, BMW Motorrad sold more than 120,000 vehicles. This is an increase of 7.2 percent compared to the already outstanding result of the previous year and is the fourth year of record sales in a row. I would like to express my sincere thanks to all our customers for the trust they have placed in BMW Motorrad".
In 2014 BMW launched five new models worldwide, making a major contribution towards achieving positive sales numbers. The company says "with the R nine T we seem to have our finger firmly on the pulse of many BMW Motorrad fans. It got off to a phenomenal start and leapt to fourth place in our bestseller ranking right from the start. This success exceeded our own expectations".
BMW Motorrad also ushers in a whole new era in the area of urban mobility with the BMW C evolution. This "builds on the experience and innovations of the BMW Group and represents an integral part of our sustainability strategy. Almost 550 units have been sold since last May. The good level of acceptance by our customers shows that we have chosen the right approach with this first step towards electric mobility", says Schaller.

Gilles Tooling

New parts from Gilles Tooling

GILLES Tooling has released a selection of new products, which includes a version of its handlebar system for the Yamaha MT-07. The adjustable 2D.GT handlebar risers can be used to adjust both the handlebar’s height and reach. In addition the original 22mm handlebar can be replaced by a stiffer 28.6mm handlebar, such as Gilles’ own GTO handlebar. 

Included in the kit, and also available separately, is a new speedometer holder. It is available in a choice of black or gold, and is particularly suitable for users of tank bags who need a clearer view of the speedo. 

New product releases from Gilles Tooling include a selection of parts for BMW’s R 1200 GS. The RCT shift/brake lever kit features adjustable toe pieces for riders to find the optimum position, along with adjustable footrests. The levers are anodised to match the BMW HP parts footrests.

A second new option from Gilles Tooling for the R 1200 GS is the 1D.GT handlebar riser kit. Like the shift/brake levers, the risers are anodised to match BMW HP parts, and are adjustable for two positions.

Tel: +352 267 893 1

Nolan Group

Nolan adds WSBK to Moto GP helmet contract

NOLAN used the Paddock Show at Magny-Cours during the penultimate race of the 2014 Superbike World Championship to launch its new X-802R Ultra Carbon Superbike official helmet.
Alberto Vergani, Nolan’s President, said: “We are pleased to announce an agreement with Dorna for the Superbike helmet licence, which will complement our MotoGP licence. The Nolan Group is the only company in the world to have both helmet licences in the two biggest World Championships: modified production and prototypes.
“Our helmets have been designed and produced 100 percent in Italy for 42 years and are sold in 72 countries worldwide. This latest development cements our participation in Superbike with 18 sponsored riders, led by Marco Melandri and Chaz Davies, representing both Nolan and X lite.”

The X-802R Ultra Carbon uses a shell that is ultralight and high in carbon fibre, with an adjustable aerodynamic spoiler integrated at the rear of the shell. The product of extensive wind tunnel testing and racetrack experience, it is said to "optimise the helmet's aerodynamics during riding, improving stability at high speeds and helping vent hot air from the interior through outlet vents integrated directly in the spoiler.
"Its profile, and thus its aerodynamic performance, can be adjusted to one of two available configurations to better suit different riding positions and styles".
The X-802R features a removable inner Unitherm padding and different thickness removable cheek pads in Steadyfit configuration.
The large visor is supplied ready for a Pinlock inner fog-resistant visor (supplied), and is held in place by Nolan’s Dual Action system, a lightweight, reliable device for tool-free quick release. A 4mm window trim adjustment locks the visor and allows it to defog when opened slightly at low speeds or at rest.

Also seen here, Nolan has reworked its X-lite X-551 to create the new X-551 GT (Gran Turismo). This latest version has been designed for off-road or Motard Enduro riding.
In three different outer composite fibre shell sizes, it can be used as a complete helmet or without the peak or visor.  

The inner shell is made in six steps and features removable and washable padding in three different thicknesses. A wide air intake at the chin helps prevent fogging, while a front air intake and two upper air intakes and rear extractor ensure a constant flow of air through the helmet.
The visor is Pinlock-ready, but there is also a secondary integrated VPS (Vision Protection System) flip-down tinted visor.

Brembate di Sopra (BG), ITALY
Tel: +39 035 602111

Jaguar Land Rover

Jaguar Land Rover 'Bike Sense' system will detect motorcycles

UK based car manufacturer Jaguar Land Rover is developing a range of new technologies that would use colours, sounds and touch, inside the car, to alert drivers to potential hazards and prevent accidents involving bicycles and motorbikes.
Sensors on the car will detect when another road user is approaching and identify it as bicycle or motorbike. Bike Sense will then make the driver aware of the potential hazard before the driver sees it.

But rather than using a generic warning icon or sound, which takes time for the driver's brain to process, Bike Sense uses lights and sounds that the driver will instinctively associate with the potential danger.
To help the driver understand where the bike is in relation to their car, the audio system will make it sound as if a bicycle bell or motorbike horn is coming through the speaker nearest the bike, so the driver immediately understands the direction the cyclist is coming from.
If a bicycle or motorbike is coming up the road behind the car, Bike Sense will detect if it is overtaking or coming past the vehicle on the inside, and the top of the car seat will extend to 'tap' the driver on the left or right shoulder. The idea is that the driver will then instinctively look over that shoulder to identify the potential hazard.
As the cyclist or rider gets closer to the car, a matrix of LED lights on the window sills, dashboard and windscreen pillars will glow amber and then red as the bike approaches. The movement of these red and amber lights across these surfaces will also highlight the direction the bike is taking.
Dr Wolfgang Epple, Director of Research and Technology, Jaguar Land Rover, said: "Human beings have developed an instinctive awareness of danger over thousands of years. Certain colours like red and yellow will trigger an immediate response, while everyone recognises the sound of a bicycle bell.
"Bike Sense takes us beyond the current technologies of hazard indicators and icons in wing mirrors, to optimising the location of light, sound and touch to enhance this intuition. This creates warnings that allow a faster cognitive reaction as they engage the brain's instinctive responses. If you see the dashboard glowing red in your peripheral vision, you will be drawn to it and understand straight away that another road user is approaching that part of your vehicle".