Japanese made motorcycle exports

Japanese made motorcycle exports to Europe down again

The latest data released by the motorcycle industry trade association in Japan (JAMA) shows Japanese made 250cc+ motorcycle exports to dealers in Europe down again in August (-14.07 percent, 7,285 units) and down by -2.13 percent for the year-to-date at 100,147 units.

That is the second lowest first-eight-months figure since the late 1990s and down from nearly 320,000 in 2007. The picture is no better when small cc machines are added into the equation, with total PTW exports in August down by -3.39 percent (10,233 units) and down by -1.46 for the YTD (111.216 units).
In the United States Japanese made 250cc+ motorcycle exports to dealers are -13.01 percent for August at just 5,501 units and -31.14 percent for August (50,617 units) and -6.07 percent for the YTD at 50,617 units - the lowest there since 2010 and down from some 257,000 in 2007.
Worldwide Japanese made 250cc+ motorcycle exports were down by -6.07 percent in August at 18,833 units and are -9.90 percent for the YTD at 209,212 units.
A lot more Japanese brand motorcycles and small cc machines are now coming into Europe and the USA from subsidiary and affiliate factories elsewhere in the world, but the data still makes alarming reading as the historically market-defining "Big Four" look increasingly like a "Big Two plus a few other models", as European and American manufacturers take ever increasing shares of a much smaller market in Europe and North America.