The latest data released by the motorcycle trade association in Japan (JAMA) shows Japanese manufacturer exports of 250+cc machines to Europe from Japan down by -21.01 percent in July 2015 (7,531 units) and about flat (-1.05 percent) for the year to date at 92,862 units.
Exports to the United States were down a massive -45.12 percent for July, at 4,224 units, and tracking down -32.84 percent at 45,116 units for the year to date - that compares to 249,001 units for the first seven months of 2006.
Worldwide 250cc+ Japanese manufactured exports are at -10.26 percent for the YTD at 190,379 units - that is the lowest ever first seven months figure ever (certainly for twenty or thirty years) and by way of a comparison the corresponding figure was 577,259 units a decade ago (the first seven months of 2006).
Total Japanese brand, Japanese made PTW exports to Europe are at -1.26 percent for the YTD (100,983 units); -29.31 percent to the United States (62,496 units); -8.62 percent worldwide (246,352 units compared to 762,784 units for the first seven months of 2006).
A lot more Japanese brand motorcycles and small cc machines are now coming into Europe and the USA from subsidiary and affiliate factories elsewhere in the world, but the data still makes alarming reading as the historically market-defining "Big Four" look increasingly like a "Big Two plus a few other models", as European and American manufacturers take ever increasing shares of a much smaller market in Europe and North America.
