The latest data from the motorcycle industry trade association in Italy (ANCMA) shows a +20 percent increase in new registrations in August (2,501 units) and 13.52 percent for the year to date (50,015 units).
In total PTW terms Italy was +16.89 percent in August (8,463 units) and +8.77 for the year to date (132,975 units - the best first eight months performance in the Italian market since 2012).
As is the case elsewhere in Europe, the fastest growing style-sector of the market in Italy is 'Naked' design machines, +31.6 percent for the year to date (19,982 units) and in power-band terms the 751 to 1,000 cc sector is the fastest growing with +37.63 percent (15,404 units).
Of the 132,975 total PTWs sold so far in 2015 the three top-sellers have been Honda's SH 150/300/125 series (15,846 units between them); the top-selling model of 500cc or greater is Yamaha's TMAX; the top-selling motorcycle is BMW’s R 1200 GS (a combined total of 4,194 of the GS and Adventure variants) were sold, followed by Yamaha's MT-09 Tracer and then Ducati's Scrambler with 2,093 units sold in their home market so far this year.
