The latest data released by the motorcycle industry trade association in Italy (ANCMA, Milan) shows new motorcycle registrations there for December up marginally on low volumes - 1,612 units put the market up by +1.45 for the final month of the year.
For the full year 2015 new motorcycle registrations were up by +14.36 percent on 62,449 units - compared to 54,607 units in 2014.
In total PTW terms December was +13.95 percent (4,893 units), and the total PTW market in Italy in 2015 +9.54 percent for the 12 months (171,043 units).
The top selling motorcycle in Italy in 2015 was the BMW R 1200 GS (3,222 units), followed by Yamaha's MT-09 Tracer (2,618 units), the Ducati Scrambler 800 (2,476), Honda's NC 700/750 X (2,292 units) and BMW’s R 1200 GS Adventure (2,006 units).
Honda own all three of the top spots in the Italian Scooter market with over 22,101 of their SH 150/125/300 variants sold in 2015.
Piaggio's Beverley 300 was the fourth best selling scooter (6,168 units), followed by the Kymco Agility 125 R16 (4,598 units).
Naked style bikes (+33.46 percent), Sport bike models (+17.46 percent) and Touring models (+21.24 percent) were the main growth sectors in Italy in 2015, with, as elsewhere in Europe, the strongest growth in motorcycle displacement terms coming in the 751-1000cc market (+8.16 percent) and 501-600cc power band (+5.37 percent).
July was the strongest sales month in Italy, followed by June, April and May; over 72 percent of total PTW sales were made by the end of July in Italy in 2015 with motorcycles (62,449 units out of 171,043 total PTWs) constituting 36.5 percent of unit volume in Italy in 2015.
