BMW Motorrad

BMW achieves +10.9 % record sales for 2015

BMW sold 136,963 vehicles in 2015, up by +10.9 percent over the 123,495 units sold in 2014. Sales were +6.6 percent in December at 7,497 units.
BMW says it experienced growth in all markets worldwide, and that it was the market leader in 26 countries in the premium segment of motorcycles over 500 cc - North America and Europe made the biggest contribution to the increase in sales. Their biggest single market was once again Germany, with 23,823 units sold; 7.4% of total sales for a domestic German market share of more than 25%.

BMW R 1200 GS

The USA was their second largest market with 16,501 vehicles sold; followed by France (12,550 units), Italy (11,150 units), UK (8,200 units) and Spain (7,976 units).
Stephan Schaller, President BMW Motorrad, said: "We are able to look back on an exceptionally successful year. For the first time in the history of our company we supplied more than 135,000 BMW motorcycles and maxi scooters. I would like to thank our customers most sincerely for the enormous trust they have placed in BMW Motorrad".
With this success, BMW Motorrad has moved closer to achieving its 2020 sales target of 200,000 vehicles. Schaller went on to say: "The 2015 sales figure shows that our motorcycle strategy is taking effect, and based on this strategy we have a lot planned for the years to come. We will continue to consistently pursue our current model offensive in the premium segment over 500 cc, and we will be entering the sub-500 cc market with a genuine BMW machine this year - the G 310 R.
"In the medium-term we will be offering further innovative products in the area of urban mobility and electro mobility. While continuing to extend our sales activities in existing markets, we shall also be penetrating new markets. Asia and South America are very much at the top of our list. Our worldwide dealer network will grow significantly from the current figure of some 1,100 dealerships to a total of 1,500.
"Our product and market offensive will be backed up by a repositioning of the BMW Motorrad brand. Under the brand claim "Make Life A Ride", we will be developing BMW Motorrad further to make it an emotional power brand - though without giving up our traditional qualities of innovation, safety and quality".
The water-cooled R 1200 GS is the most successful BMW motorcycle (23,681 units sold in 2015); the R series, with the hallmark boxer engine, made the biggest single contribution to total sales accounting for 53.6 percent of total sales, i.e. 73,357 vehicles.
The next most popular BMW models were the R 1200 Adventure (18,011 units) and the R 1200 RT (10,955 units). The BMW R nineT sold 9,545 units in its second year of production, followed by the R 1200 R (6,951 units) and the new R 1200 RS touring sports bike next, selling 4,208 units.
S-Series sales totalled 21,110 units, with the S 1000 RR the top seller and fourth most popular BMW overall with 9,576 units sold; the S 1000 R sold 6,473 units; the S 1000 XR sold 5,061 units.
The 2-cylinder mid-range models F 800 GS/GS Adventure sold 6,603 units and 4,129 units respectively, with the F 700 GS selling 6,282 units, and 5,971 F 800 R sold and 2,631 of the F 800 GT sold. 25,616 F-Series models were sold overall.
The K 1600 GT, GTL and GTL Exclusive fitted with the BMW in-line 6-cylinder engine sold 4,866 units; the maxi scooters C 650 GT and C 600 Sport sold 4,530 units in the last year before their model change. Sales of the electrically powered scooter, the BMW C evolution, remained "on track" with 957 units.
Looking ahead to 2016, Schaller said: "From spring to summer 2015 we launched no less than five new models - the F 800 R, the S 1000 RR, the R 1200 R and RS, and also the S 1000 XR. These made a crucial contribution to the sales success of BMW Motorrad. In the 2016 season, too, innovative and emotional vehicles will be added to the BMW Motorrad portfolio. Since the New Year got underway, the thoroughly revised C 650 maxi scooters have already become available on the market. 

The new BMW R nineT Scrambler

"In the second half of the year, these will be followed by the second model of the BMW Heritage world of experience, the new BMW R nineT Scrambler, as well as the first model of our sub-500 cc programme, the new BMW G 310 R.
"The signals we are getting from the markets are making us confident and optimistic. Motorcycles are clearly on an upward trend once again. There is a positive mood in the motorcycle markets of Europe and America, and we are intensifying our efforts in Asia as well – especially in China".