By Andy Mayo, of British Dealer News and co-organiser of Motorcycle Trade Expo
Europe’s biggest motorcycle trade show opens at Stoneleigh Park near Coventry, UK, on the 24th January, in time to help dealers save money and boost their profits by stocking all the latest products, bikes, scooters and services.
Motorcycle Trade Expo (24-26 January) has attracted more than 175 exhibitors keen to showcase their 2016 ranges. As a taster, BDN’s bumper 84-page Show Guide previews all exhibitor offerings, has a 15-page preview of new product launches, and carries news of an array of money-saving Expo-only special offers.
Entry to the show (and parking!) is free, as is the help and advice provided by business and legal experts at the ever-popular "Knowledge Shop".
For the first time, Expo 2016 has a Training Provider Area to bring dealers up-to-date with the demands of new technology in the workshop. Technicians increasingly face unfamiliar technology, and proper training can save time and money.
On the subject of boosting profits, increasing numbers of dealers are taking on electric bicycles, or pedelecs, which feature heavily at this year’s show. Public demand for pedelecs is growing and exhibitors report huge increases in sales.
Last year was the best for the powered two-wheeler industry in the UK since 2008 and, with registrations for the 12 months confidently predicted to hit 114,000 and reach around 124,000 in 2016, this would be a great time to attend Expo and make the best possible preparation for 2016.
Visiting dealers also have a great chance of winning £1,000s in the Expo mega-prize draw. Free entry tickets are available from the website:
www.motorcycle-expo.com
