Yamaha has announced today plans to construct its New Design Building within the grounds of the company's head office in Iwata, Shizuoka, Japan. The New Design Building "will become the focal point for cutting-edge design initiatives that drive product design development and new innovation".
Largely constructed from steel, the five story building will provide a leading-edge design environment, featuring a spacious clay room where engineers and designers will work together on creating models, and digital design development equipment to enable effective, innovative creation via virtual design techniques, as well as office space. Construction is scheduled to begin in January next year and is expected to be completed by the following December.
With the aim of strengthening the organisation’s overall design functionality, Yamaha Motor newly created its Design Center in January 2012. This was an initiative with the intent of improving the company's corporate value through design. Yamaha Motor is engaging in a range of proactive initiatives including the announcement of the design concept model GEN series carried out as part of the company’s cutting-edge design development, and the "project AH A MAY" and "&Y" etc., which were joint design projects with Yamaha Corporation, along with design management of products across the globe.
