Austrian motorcycle registrations recoveringThe latest data released by the motorcycle trade association in Austria (arge2Rad) shows the decline in the motorcycle market there to be slowing. A strong final quarter of 2015 (in percentage terms) completed an improving quarterly trend that has left the number of new motorcycle registrations for the year marginally up at +0.24 percent (12,551 units).
In total PTW terms the market saw a -4.19 percent decline in 2015 (38,766 units), but the overall trend is headed in the right direction after a very bad start to 2015.
The ACEM data for 2015 puts the Austrian market in 9th place in overall EU terms, but confirms the continuing difficulties seen in most European markets when it comes to moped sales, with the Austrian market - 7.9 percent over 2014 (13,499 mopeds registered in 2015).
Motorcycle market share leader in Austria is BMW, followed by KTM in their home market, Yamaha, Harley-Davidson, Honda, Ducati, Suzuki, Kawasaki and Triumph.
In total PTW terms Vespa is top-brand, followed by KTM, Honda and Yamaha.
www.arge2rad.at
