Per Johansson, CEO of McRF, the Swedish motorcycle trade association, says he is looking forward to "continued growth, building on the positive results seen in 2015 as we head towards a market in which we estimate that around 12,000 motorcycles is a natural level".
For the full year 2015 motorcycle sales were up by +14.4 percent at 9,424 units, with Mopeds +22.8 percent at 10,635 units and all categories of MotoCross models worth an additional 2,707 - putting the Swedish market at 22,766 total PTWs.
In related powersports vehicle terms the Swedish market was worth 7,198 ATVs in 2015 (+9.9 percent), 5,840 snowmobiles (+16.7 percent) and 2,911 'Quadricycles' (+13.4 percent) for a combined total motorcycle, PTW and powersports vehicle market of 38,715 units.
Low volume statistics released for January already shows the motorcycle sector at +92.2 percent for the first month of 2016, with mopeds +72.4 percent and ATVs +12.9 percent.
Johansson went on to say that pent-up demand is fuelling growth, with Sweden's low interest rates and high levels of employment adding to the positive outlook.
He also reports that this year's MCMassan motorcycle fair at Gothenburg at the end of January saw an increased attendance of 45,634 visitors - up by some 2,500 over 2014 - demonstrating that demand in Sweden is strong and increasing.
"Our focus on creating interest among young people had a great impact in Gothenburg, with 1,255 young people under 19 years taking advantage of the opportunity to come into the fair for free during the first two days. They were treated to test drives, excitement in the Action Hall, and they were able to get expert advice on how to get a license and training in Sweden.
"Over 900 people took test rides on new models, many of them more than once – and we think there were some 1,800 test rides taken in total during the four days of the expo, with those without a license able to try to run for the first time under the guidance of highly qualified instructors".
Next year's show will be in Stockholm from 26th to 29th January 2017.
