The latest data released by the Italian motorcycle industry trade association (ANCMA, Milan) shows new motorcycle registrations for the first seven months of 2016 up by +18.57 percent at 57,018 units for the year-to-date. In July the market was worth 7,587 new motorcycles, +1.87 percent compared to July 2015.
Total PTW registrations were -7.75 percent in July (22,368 units) and are +11.37 percent (138,883 units) for the first seven months of the year.
The scooter market in Italy was up by +6.85 percent for the first seven months of the year at 81,865 units.
The top selling motorcycles in Italy so far this year were BMW’s R 1200 GS (2,811 units), the Honda ‘Africa Twin’ (2,446 units), Yamaha’s MT-09 ‘Tracer’ (2,030), Honda’s NC 750 X (2,020 units) and Ducati’s Scrambler 800 (1,831 units).
The largest market sector in Italy in the first seven months of the year was the ‘Naked’ style bike market, which at 20,302 units was up by +20.69 percent as a share of the overall motorcycle market, followed by the Enduro market (18,688 units, +28.45 percent).
