According to the latest data released by ANCMA (the Milan based motorcycle industry trade association for Italy), new motorcycle registrations were up by 128.12 percent in December 2016, at 3,707 units as manufacturers and their dealers pre-register units in advance of statistical and regulatory cut-offs.
For the full year, motorcycle registrations in Italy were +21.49 percent at 75,936 units, a third straight year of growth.
In total PTW terms December registrations were +75.83 percent in Italy at 8,621 units and +13.26 percent for the full year at 193,814 units – also a third straight year of growth, the Italian market having fallen to 153,933 total PTW registrations in 2013.
Scooter registrations were +117.88 percent for 2016 at 117,814 units; the top sellers were Honda’s SH 125/150/300 series, achieving sales of 24,868 units between them, with Kymco’s Agility 125 R16 (4950 units) ahead of Piaggio’s Beverley 300 and Liberty 125 ABS in their home market (4,421 and 3,920 units respectively) and Yamaha’s TMax 500 (3,870 units).
The top selling motorcycle in Italy in 2016 was BMW’s R 1200 GS (3,329 units), followed by Honda’s Africa Twin (2,840 units); Yamaha’s MT-09 Tracer (2,609 units); Honda’s NC 750 X (2,355 units) and Ducati’s Scrambler 800 (2,264 units).
The Italian market is seeing the same trend towards middleweight motorcycles that is apparent right across Europe with the 751 – 1000cc sector the fastest growing, in percentage terms, at +20.83 percent (22,013 units).
Naked/”traditional” style bikes are the largest sector in Italy, with 26,387 new models sold (+23.26 percent), with Enduro style models being the fastest growing of the “major” sectors in styling terms (25,668 units/+31.49 percent); the sportsbike market in Italy was actually down a little (-0.88 percent) at 3,949 units; custom bikes were +12.3 percent in Italy in 2016 (6,923 units).
