BMW Motorrad have sold more motorcycles and maxi scooters in the first six months of 2017 than in any previous first half year - deliveries increased by +9.5%. as of June 2017, for a total of 88,389 vehicles (80,754 units in the same period of 2016).
Stephan Schaller, General Director of BMW Motorrad, said: “For all of us at BMW Motorrad it is a great pleasure and a confirmation of all our efforts that our customers continue to show us that we are on the right track with our model initiative.”
The strongest growth was recorded in Europe, with France (9,447 units, up from 7,790), Italy (9,099 units, up from 7,912), Spain (5,573 units, up from 5,133) and UK/IE (5,410 units, up from 4,746) all up for BMW again. Overall around +12.9% more vehicles were delivered in Europe compared to the first half of 2016, including in Germany.
BMW say that the South American market in particular is showing considerable growth potential for them with a “dynamic” increase in sales – up by +16.3% to 8,306 units; sales in China were also significantly higher than in the previous year (2,836 units/+18.8%).
The German motorcycle market remains their single largest, where it is market leader with 14,461 units sold so far in 2017 (+4.9 percent); in the U.S. BMW Motorrad is +3.8% (7,157 units) in a difficult market that is seeing most manufacturers losing sales.
The water-cooled R 1200 GS and GS Adventure (17,159 units sold, +17.3 percent) continue to be BMW’s flagship models, with the ‘Boxer’ engined R series selling 49,240 units in the first half of 2017 in total.
Overall, 12,763 S models were delivered worldwide, with the S 1000 RR , S 1000 R and S 1000 XR Adventure bike doing well.
