According to the latest data released by ANCMA (the Milan based motorcycle industry trade association for Italy), the Italian motorcycle market is bucking the trend seen in much of Europe, with new motorcycle registrations up by +26.31 in June (at 10,813), and +12.32 percent in May (at 11,214 units), having been approximately flat for April 2017 at +0.13 percent (9,928 units). They are running at +7.10 percent for the year-to-date at 53,016 units (compared to 49,501 units for the same period in 2016).
Allowing for mopeds and low cc scooters, overall PTW registrations in Italy were +25.64 percent in June (29,116 units) and are running at +7.05 percent for the year-to-date at 124,789 units for the first six months of 2017.
Scooter sales in Italy are +7.02 percent for the period January to June inclusive, at 71.773 units; Honda’s SH 150/300/125 variants are the top-sellers (18,218 units YTD between them); followed by Piaggio’s Beverly 300 ABS (4,548 units), the Yamaha TMAX 500 (2,929 units) and the Xmax 300 (2,822 units).
The top selling motorcycles in Italy so far in 2017 are BMW’s R 1200 GS (2,595 units); Honda’s CRF 1000 ‘Africa Twin’ (2,055 units); and Honda’s NC 750 X (1,664 units). Yamaha’s ‘Tracer’ 900 is the best-selling Touring model (1,587 units), and the Ducati Scrambler 800 is the best-selling Naked style motorcycle (1,546 units).
In sector growth terms, the Touring bike market is seeing the strongest growth (+17.73 percent YTD at 7,829 units), and the Naked style bike market in Italy remains the largest sector by style, and is +13.73 percent YTD at 19,824 units for the first six months of 2017.
Enduro models, the second largest sector in Italy by style, are +1.73 percent for the YTD at 16,633 units.
For 2016 motorcycle registrations in Italy were +21.49 percent at 75,936 units, a third straight year of growth; total PTW registrations were +13.26 percent for the full year at 193,814 units – also a third straight year of growth (the Italian market having fallen to a low of 153,933 total PTW registrations in 2013). Scooter registrations were +117.88 percent for 2016 at 117,814 units.
