According to the latest data released by ANCMA (the Milan based motorcycle industry trade association for Italy), the Italian motorcycle market is bucking the trend seen in much of Europe, despite suffering the same Euro 3 crossover inventory effects as elsewhere, with new motorcycle registrations up by +8.53 percent for 2017 at 82,475 units.
This is up from the 75,996 units cited for 2016 despite the boost to final quarter registrations by the rush to pre-register Euro 3 inventory, and substantially up from the 62,506 registrations recorded for 2015.
Allowing for mopeds and scooters over 50cc, overall PTW registrations in Italy were +5.41 percent in 2017 at 204,406 units (193,913 units in 2016). Scooters were up +3.4 percent at 121,931 units.
Honda’s SH 150/300/125 variants are the top-sellers (30,637 units sold in 2017between them); followed by Piaggio’s Beverly 300 ABS (7,384 units), the Yamaha XMax 300 (5289 units) and the Kymco Agility 125 R16 (4,451 units).
The top-selling motorcycle was the BMW R 1200 GS (3,755 units), followed by Honda’s Africa Twin (3,216 units) and their NC 750 X (2,454 units). The Yamaha Tracer 900 sold 2,296 units; the Ducati Scrambler 800 sold 2,241 units.
June was the biggest month for sales in Italy in 2017; followed by May, July, March and April. Of the total of 204,406 motorcycles and scooters sold, the biggest sector was the 251 to 500cc market (52,413 units); followed by the sub 125cc market (50,340 units), 126 to 200cc (25,255), 751 to 1000cc (24,684), over 1000cc (22,259) and 601 to 750cc (20,976 units).
In motorcycle terms the largest sector in Italy is Naked style bikes (30,973 units in 2017), followed by Enduro machines (26,402) and Touring bikes (11,505 units).
