Japan Exports
Japanese made 'Big Four' brand motorcycle exports (250 cc+) to Europe were up in September 2019 by +30.85% (11,790 units) - the first increase this year. For the YTD exports are -19.94% at 114,717 units. Total PTW exports to Europe were -20.66% YTD at 125,352. Total worldwide PTW exports from Japan were -16.27% at 278,954 units.
Poland
New motorcycle registrations in Poland were +33.48% (17,745 units) for the year to October - the best first ten months since 2016. Total new PTW registrations in Poland to October were +24.67% at 35,656 units. Added to the used units getting a first registration in Poland (an important additional part of the market there), total new and pre-owned motorcycle registrations YTD were +11.01% at 78,055 units combined. Total new and pre-owned PTW registrations, including motorcycles, were +11.38% YTD at 104,738 units. By this metric, Poland is Europe's 5th largest market YTD 2019.
Austria
Total new motorcycle registrations through September 2019 were +1.92% in Austria at 13,309 units. Total new PTW registrations were +8.87% at 38,140 units, thanks to a robust moped and scooter market, with Vespa the market leader (6,359 units). Motorcycle market share leader was KTM at 24.31% share (3,236 units YTD), followed by BMW (12.84% share), Honda (11.15%), Yamaha (10.63%) and Kawasaki in fifth at 7.05% share.
Sweden
For the ten months of 2019, new motorcycle registrations were +2.48% at 11,351 units. Total PTW sales were -7.47% at 24,160 units due to further decline in moped sales (-14.81% YTD, 12,809 units).
Switzerland
New motorcycle registrations through October were -1.06% at 23,334 units. In total PTW terms, the Swiss market was -4.03% at 39,482 units. Motorcycle market share leader is Yamaha with 3,926 units sold, ahead of BMW (3,485 units). Honda is third, followed by Kawasaki and Harley-Davidson. Top seller is the Yamaha MT-07 (1,084 units), with BMW R 1250 GS (922) second, Kawasaki Z900 third (575), the Z650 fourth (506), with the BMW R 1250 GS Adventure fifth (474 units sold).
