EICMA saw Moto Factory Italia, the Italian motorcycle business "network of excellence" introduce a new configuration - the businesses that are part of the network "are leading companies in the sector for two-wheeler components and accessories manufacturing".
The 'Moto Factory Italia' project is a collaboration between 'Made in Italy' manufacturers that aims to cooperate on pooling resources, promoting their brands and promoting Italian quality and products.
It seeks to act as a "reference point for motorcycle manufacturers, to act and operate as a single customer oriented reality offering not only single stand-alone products, but an integrated system of components, the result of a shared and dedicated design," said Alfio Morone, President of the Moto Factory Italia network. "Our mission is to explain the dynamics of network internationalisation and how 'Made in Italy', with its high quality and innovative level, can be a decisive in growing international business.
"implementing internationalisation"
"Through cooperation and collaboration, we seek to increase sales volumes, customers, visibility and expansion of companies in national and international markets. We will work together to increase the innovative capacity and the research and development activities of new products, processes and technologies - improving the overall efficiency and quality of the products, the sustainability of the activities in economic and environmental impact terms".
The primary common denominator between the members is "the Italian origin, synonymous with added value in the aftermarket and original equipment sectors - history, competence, technology, reliability, professionalism and passion are the most important ingredients of this project".
Executive Vice President of Dell'Orto, Andrea Dell'Orto, said: "Operating in a network system, the individual companies set themselves the goal of being able to offer customers 'Made in Italy' solutions at more competitive costs, without affecting the quality level of the products that have always distinguished the brands.
"This is thanks to the implementation of cost rationalisation projects and collaborations with common suppliers that can maximise all possible economies of scale and amplify the benefits. Moto Factory Italia will promote members on the growing foreign markets, implementing an internationalisation process, both in terms of purchases and sales, thus becoming the spokesperson for the value of 'Made in Italy' and the intrinsic level of quality and innovation.
"In fact, being able to refer to and try to merge the individual distribution networks into a single and broader network would allow the network players to have a more widespread presence at lower costs, surely eliminating costs and times for finding new dealers, and reducing the management costs of serving existing ones.
www.motofactoryitalia.it
