Dutch distributor Hoco Parts (Barneveld) has taken over Rino Trading (Hulshout, Belgium) in a deal that brings the off-road strengths of Rino to the Hoco Parts dealer offer.
"Rino Trading has been on the forefront of off-road products for more than forty years, and with the deal, Hoco Parts is adding even more premium brands to its swelling portfolio. Adding the Rino Trading brands to its already extensive offer only means one thing: Hoco Parts, the reputable wholesaler in motorbike parts and accessories, has its eyes firmly set on the future".
Hoco Parts will be taking over the entire Rino Trading distribution range, which includes brands such as Putoline, Vertex Pistons, Hot Cams, UFO Plast, HGS Exhaust Systems and Twin Air, effective 21st October, significantly increasing Hoco's market share - especially in the off-road sector.
"To guarantee the outstanding quality and level of service both companies have built their reputation on, and to ensure that dealers will still be able to rely on their familiar contact persons, all Rino Trading representatives will join the new, combined business. The expansion of the dealer network will allow Hoco Parts to provide dealers with an even better service".
Arno van de Glind, Managing Director of Hoco Parts: "Of course we are proud of this step because it means tremendous growth for Hoco Parts. Our range is more comprehensive than ever now, and also our dealer network has expanded."
Tom van Ewijk, owner and Director of Rino Trading: "In Hoco Parts we found an excellent partner who can help us to further develop the distribution of our brands. But the icing on the cake is that our customers will be able to rely on the same great service from Hoco Parts."
Hoco Parts is part of the Powersports Distribution Group (PDG), which also includes DC Afam as a subsidiary.
