Zurich February 20 - 23
The 17th annual Swiss Moto, Switzerland's largest motorcycle, scooter and tuning show, will take place in Zurich again in 2020 with "numerous industry leaders and new brands already having confirmed their participation" according to Messe Zurich.
In the wake of the Swiss Federal Council's decision to allow young people aged 16 and over to ride motorcycles and scooters with a displacement of 125 cm3 (maximum 11 kW) by 2021, the organizers' new "SWISS-MOTO Youth" initiative will be a platform that appeals to young people between the ages of 14 and 17 with the show welcoming future riders with a mix of shows, news, gaming and the opportunity to experience first road tests.
Organizer Yves Vollenweider sees a big opportunity in the change in the law: "This adjustment opens up exciting opportunities for both the motorized two-wheeler industry in Switzerland and for SWISS-MOTO as an expo.
"For us, as an important sector engine with a digital reach of around 1.7 million people interested in public transport and a media coverage worth over 1.3 million Swiss francs, it is clear that we are now responding to and promoting the many advantages that motorcycling has to offer. A target-group campaign is planned that uses humor and creativity to highlight the many advantages of a motorized two-wheeler at a young age, such as the unrivaled price / performance ratio compared to public transport and the independence that two-wheelers bring to their lifestyles.
"As an additional highlight, after a ten-year break, the organizers are reviving the crowd puller - the Streetbike Freestyle Show. Action is provided by international stunt professionals with spectacular stunts, smoking burnouts and daredevil maneuvers on two or one bike".
www.swiss-moto.ch
