German custom parts and accessory specialist Motorrad Burchard (based near Bielefeld) has purchased the intellectual property and brand rights to the Dutch 'Highway Hawk' custom parts and 'Ledrie' luggage and accessory brands.
A specialist in custom parts and accessories for Japanese custom style bikes and cruisers, Harleys and Triumphs, founded in 1980, Motorrad Burchard was founded by Giselher Burchard and, since 2016, is owned and operated by his son Sebastian.
"The opportunity to buy these great brands was one we are very proud to have been able to accomplish," said Sebastian. "We have been working with Highway Hawk for around 20 years and now, as an addition to our existing business in the custom market, we see a great future for this great brand.
"There is an irresistible synergy between what we already do and taking the Highway Hawk brand forward. We will be concentrating on highlighting the products and simplifying the process around the product portfolio. We see this acquisition as significantly strengthening the positions of both Motorrad Burchard and Highway Hawk in the Japanese custom and cruiser parts and accessory sector.
"Product availability will be significantly increased, and delivery times significantly reduced. The terms of business for Highway Hawk dealers will remain unchanged and continue as agreed."
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| From left: Sebastian Burchard, Managing Partner, Motorrad Burchard; Kin Chim, Managing Partner, Motolux; Henk Robbertsen. Managing Partner, Motolux; Giselher Burchard, Managing Director, Motorrad Burchard |
Giselher Burchard, who is returning as Managing Director for Development and Production, sees himself as "back to my roots". He knows the Highway Hawk product line and brand values "like no other". "My job will be to develop technical products for the Highway Hawk line and implement new product ideas. As a first innovation, our existing procedures and quality control mean we can provide products such as the footboards with an ABE certificate.
"At Motorrad Burchard, products are developed on highly specialised CAD/CAM systems and then manufactured on state-of-the-art laser, turning and milling machines. This gives the company the ability to react quickly and adequately to the requirements of its customers and not only to follow the development of the market, but also to lead it".
