Hartje to be an exclusive distribution partner for Oxford Products
Having been a sales partner since 2010, the MOTO division of German distributor Hermann Hartje KG (north western Germany) has become the exclusive motorcycle sector distributor for British vendor Oxford Products.
 |
| Hartje expects full availability of the extended range in March 2023. Hartje is already highlighted on the Oxford website as the company's exclusive distributor for Germany. |
The relationship has deepened since the two distributors first started working together, with Hartje taking on the Oxford apparel range in 2016. This latest move sees Hartje taking on distribution of the full Oxford Products own brand range for the whole of Germany.
Noted for its outside and inside dealer facing sales and customer service, logistics and short delivery times, Hartje will be selling from the two primary Oxford catalog ranges - Technology and Apparel.
Hartje Moto Division Manager Jens Engelking told IDN: "We are very pleased about Oxford's trust in us. With exclusive sales, we can offer the specialist motorcycle trade in Germany an even larger product range and grow even stronger together.
"Despite Brexit, we are taking advantage of the opportunities that arise and looking forward to a fantastic 2023 season - together with Oxford."
Chris Shearer, Oxford's Export Director, says: "This is an important and beneficial step forward for both partners. Hartje is the ideal partner for us in Germany, with an excellent field service team supported by fantastic logistics and support from headquarters - providing nationwide coverage in Germany.
"The future potential is enormous. So far only a limited part of our offer was available in Germany. Now ALL products are available to the German trade, as well as corresponding display systems for all Oxford ranges. We all expect strong sales of new items such as our 'Original Approved' CE AAA single-layer jeans and the innovative thermistor-controlled 'Hotgrips Pro' - a world first.
"Our brand new Zero-G paddock stands with bespoke merchandising should also be at the top of retailers' wish lists. I am very happy about this new exclusive agreement with the professionals of Hartje and look forward to many years of great cooperation".
A family-owned business since 1895, HERMANN HARTJE KG operates its own logistics fleet. HARTJE Moto is a full-range supplier of spare parts, tyres, oils, accessories, clothing, helmets as well as tools and workshop equipment, and a reliable partner to over 2,000 workshops and shops for motorcycles and scooters in Germany.
