LS2 starts distributor programme in Germany with Hartje
Helmet brand LS2 was previously only available in Germany through direct sales to retailers, with shipping from the company's own European warehouse near Barcelona.
"Now LS2 is intensifying its support for specialist distribution - the Moto division staff at Hermann Hartje KG announcing an official sales partnership with LS2 from 2023. One of the world's leading helmet brands will thus become available through a strong German distribution network. Hartje offers excellent access to the German specialist trade, comprehensive support from office and field staff and fast delivery with its own logistics fleet".
Hartje expects to be shipping LS2 product to dealers by March 2023 and says it expects the partnership with LS2 to massively increase both brand profile and availability for dealers in Germany with a resulting increase in the LS2 market share on the hugely competitive German motorcycle helmet market.
Founded 15 years ago by the Liao brothers, the LS2 success story is "characterised by countless positive helmet test findings and a reputation for innovative new developments. LS2 is still a family business, and one of the most agile, innovative and fastest growing helmet brands in the world.
"Behind the brand is one of the largest helmet manufacturers in the world. While LS2 used to be the producer for many other brands, the brand now occupies the entire production capacity of more than 2.5 million helmets a year.
"The wide-ranging product portfolio includes state-of-the-art full-face helmets, flip-up helmets, open face helmets, MX and off-road helmets as well as children's helmets made of carbon, fibreglass or thermoplastic for racing, sports, touring and commuting. The new modular Advant/AdvantX helmets combine several helmet types in one double homologated flip-back chin guard design - as a full and as an open face helmet".
German market LS2 Sales Manager Rainer Hullmann said: "According to the general assessment of the market, LS2 currently offers the most promising and widest range of helmets with the new ECE 22/06 standard.
"We have already established ourselves in Germany over the last 15 years, but in order to expand our position in the German market, and to inspire even more dealers and end customers with our great products, the cooperation with Hartje is the right and forward-looking decision.
"Its incredibly broad market coverage, coupled with impressive logistics, will further improve availability and short-term delivery capability".
Hartje Moto Business Unit Manager Jens Engelking said: "We are pleased that we were able to convince the LS2 team that its innovative and powerful global brand fits perfectly with our company. The two family-owned businesses share a common understanding of values and high standards of quality and customer service.
"Hartje offers the specialist trade an additional source of supply for daily procurement, even down to the individual customer order, at our well-known, market-leading dealer conditions. That is the benefit of our in-house fast delivery service. The product range inventory planned at Hartje will ensure high availability in Germany for just-in-time delivery of daily needs."
