BMW - "best sales result in the company's history"
BMW has announced its "best sales result in the company's history" - entering its anniversary year with 202,895 motorcycles and scooters sold - an increase of +4.4% compared to 2021.
The company claims that the results mean it "remains in first place in the global premium motorcycle and scooter segment". Dr. Markus Schramm, Head of BMW Motorrad, said: "I would like to express my sincere thanks to our customers worldwide for the great trust they have placed in us again in 2022. The record result clearly proves that our attractive product range and our brand are very popular with customers. I look forward to our centenary year in 2023 with great joy and confidence."
Germany remains the largest single market for BMW Motorrad in 2022 with 24,129 motorcycles and scooters sold. France also saw a record number of 21,223 vehicles sold (+6.7%).
"In other regions, several countries ended 2022 with a record year. In Asia (46,332 units/+7.4%), both China (15,404 units/+7.7%) and India (7,282 units/+40.3%) achieved their best results to date. Growth was also driven in North America (20,295 units/+11%) by records from the USA (17,690 units/+10.4%).
"BMW Motorrad's record year was also driven by the Latin American markets (25,480 units/+17.2%). Brazil was the front-runner selling a record 13,051 vehicles, which represents an increase of +17% compared to the previous year.
"The R 1250 GS and R 1250 GS Adventure boxer models achieved strong sales figures in 2022 again. With a combined total of almost 60,000 units, the two Adventure models made a significant contribution to the overall result".
The sports four-cylinder models also sold well. The S 1000 RR reinforced its top position in the sports segment with over 10,000 units sold. "Together with the S 1000 R and the S 1000 XR, as well as the exclusive M 1000 RR, almost 23,500 units equipped with the powerful four-cylinder engine were delivered to customers worldwide".
The single-cylinder G 310 R and G 310 GS models saw over 24,000 motorcycles sold, and BMW says it sold nearly 5,000 units of the CE 04 e-Scooter.
