Friday 27 November 2015

Swedish motorcycle market

Swedish motorcycle market +13.8 percent for first nine months

The latest data released by the motorcycle industry trade association in Sweden (McRF) shows new motorcycle registrations at +14.94 percent for September (631 units) and running at +13.80 percent for the year-to-date (8,574 units).


In moped terms the Swedish market was +19.10 percent for September 2015 (898 units) and is +20.11 percent for the year-to-date at 8,756 units.
In total PTW terms the Swedish market was +17.34 percent in September (1,529 units) and is +16.91 percent for the year-to-date (17,330 units). A further 1,750 or so off-road motorcycles have also been sold in Sweden so far this year.
Sweden has one of the largest ATV markets in Europe, with sales running at +9.9 percent for the year-to-date, with 5,533 units sold in the first nine months of the year, plus a further 2,293 'Quadricycles', +12.2 percent for the year-to-date.
"2015 has been a positive year for the market in Sweden", says Per Johansson, Managing Director of McRF, "with rising registration figures compared to last year. We see a clear upward trend that began slowly in 2014.
"Low interest rates, high employment levels and a latent need to trade-up after several years of economic prudence are the reasons for the increase.
Technology is playing a role. Refined ABS systems, improved handling and alternative motors make new motorcycles better and safer than older models, and many more Swedes are now realising that scooters and mopeds are the perfect vehicles for an urban lifestyle".

www.mcrf.se