MV Agusta and Motul in “wide-ranging global partnership”
MV Agusta has signed what it describes as a “wide-ranging global partnership with one of the world’s leading lubricant companies, Motul”.
The deal covers use of Motul’s products at all levels in the Italian marque’s factory, plus a first-fill and service fill for all MV Agusta motorcycles. In addition, many decades of competition experience from the lubricant experts will benefit carefully selected partners through “an all-encompassing racing collaboration in the Motul-sponsored FIM World Superbike Championship”.
Giovanni Castiglioni, MV Agusta President & CEO, spoke warmly of the newly agreed association: “I do not consider this a simple business partnership with a leading brand in the lubricants industry, but a tribute to the fundamental ingredient in the process of manufacturing our motorbikes, a completely hand-made process in which every gear is assembled entirely by hand. I am delighted that this ingredient has finally found its place of prominence with our new agreement”.
Marco Baraldi, Motul Italy General Manager, added: “We are delighted to announce this new partnership with a brand as iconic, legendary and prestigious as MV Agusta. High quality and performance are common denominators between our two companies, and we also share a real passion for racing. We have no doubt that this partnership will very quickly bear fruit both on track and through our distribution network”.
MV Agusta’s production facilities in Varese will use products from Motul Group’s industrial lubricants division, MotulTech. These high technology lubricants are developed and manufactured specifically for the lubrication of industrial equipment as well as for the machining and transformation of metals.
“The goal is to offer MV Agusta a comprehensive solution of top tier products for the entire production process, reflecting its “Casted, Drilled, Filled” concept”.
Motul’s products will be used in all MV Agusta bikes, including Motul 7100 100% synthetic engine oil, brake fluids and coolants.
The new racing partnership will include a joint venture in the Motul FIM World Superbike Championship with the MV Agusta Reparto Corse Team. All MV Agusta competition bikes have been using products from the Motul Factory Line range, especially the famous 300V lubricants, as well as Motul MC Care products.