Thursday 19 December 2019

German motorcycle market

Germany: motorcycles +4.51% January - October

The latest data from the IVM, the motorcycle industry trade association in Germany, shows motorcycle registrations up by +4.55% (4,968 units), having also been up in September (+5.23%, 6,920 units).



For the year January to October, the German motorcycle market is +4.51% at 108,404 - the best comparable performance since before 2008. In total PTW terms, October was +3.01% (8,044 units) and +7.06% (158,024 units) for the YTD.
The top selling model for the first ten months of 2019 remains the BMW R 1250 GS (9,100 units), way ahead of the Yamaha MT-07 (3,569) in second place and the Kawasaki Z900 in third (3,045), followed by the Z650 in fourth (2,675) and the Honda Africa Twin fifth with 2,303 units sold YTD.
With seven models among the top 30 best-selling motorcycles, it is no surprise that BMW has stretched its German market dominance still further, having sold 23,906 units in total YTD for a commanding 22.05% market share (up +8.63% on the year ago period).
Honda was second with 12,603 units sold for an 11.63% market share; KTM third with 12,467 units (11.50% share); Kawasaki fourth with 12,387 (11.43% share); Yamaha fifth with 11,085 units sold (10.23% share) and Harley-Davidson sixth with 9,826 units sold YTD (9.06% share). They are followed by Suzuki (5,260), Ducati (4,864), Triumph (4,745) and Husqvarna (2,716).
Royal Enfield is up to 11th best-selling brand in Germany with 1,523 units sold YTD for a modest but fast growing 1.40% market share. Indian Motorcycle are also on the warpath with 1,179 units sold YTD for a 1.09% share.
Total motorcycle registrations for the full year 2018 in Germany were +7.35% on 2017 (108,296 units), with total PTW registrations +10.98% (155,184 units).