Friday, 31 October 2025

Bergamaschi and Magneti Marelli

Magneti Marelli Parts & Services distributors 


Two years ago, two of Europe's Italian motorcycle industry 'majors', two of Europe's longest established motorcycle industry 'majors' - Bergamaschi and Magneti Marelli – created a partnership that would see Magneti Marelli's Parts & Services brand products and components becoming available on the international motorcycle industry aftermarket for the first time.

Regulator for Triumph Daytona 675 cc - '06-'17

Rollers and variators for Piaggio Vespa Primavera and Liberty models


Fast forward two years and that partnership has matured and become a foundation on which international dealer availability for the range in Europe has successfully been built internationally.

Magneti Marelli, founded 1919, is synonymous with engineering quality and the production of cutting-edge components and E. Bergamaschi & Figlio Spa, also founded in 1919, is Europe's oldest established motorcycle parts and accessory distributor. 

The power of the combination of the two such 'heavyweight' brands has been irresistible, with a synergy that is allowing aftermarket professionals to have access not only to high quality products, but also to first-rate logistical and commercial support. If only all motorcycle industry 'deals' could be this 'sweet'.

Though best known for its automotive sector status, Magneti Marelli has reached into the 'motorcycle space' with moist of the leading OEMs for decades. "Its renowned experience and quality is also a factor in the motorcycle market though, offering a complete and reliable range," says Bergamaschi GM Domenico Mainoli. 

"Backed by Bergamaschi as Master Distributor, Magneti Marelli's excellence is now available throughout most of Europe through the network of distribution industry professionals that we have established to handle the Magneti Marelli Parts and Services line in 12 separate markets, and from our Milan based headquarters for dealer in Europe."

Bergamaschi's reputation for professional distribution, logistics and high-end products has allowed it to build a large network of selected sector professionals.

"The constantly developing motorcycle range is not limited to electrical and electronic systems," says Domenico. "The Magneti Marelli brand not only means ignition components, sensors, voltage regulators, stators, ignition coils and starter motors, but many other vital OEM grade components for the correct functioning of modern two-wheel vehicles - from fuel and water pumps to thermal units, crankshafts and scooter clutches."

The attention to detail and safety seen in the Magneti Marelli Parts & Services range does not stop at the engine and electrical system, the range also includes fairing and frame/chassis spare parts, control products such as brake and clutch levers, mirrors and brake and speedometer cables, plus many of the latest introductions such as centre stands for scooters, rollers and variators. 

"The high quality of the spare parts allows the functional integrity and aesthetics of any vehicle to be restored after an accident or for simple maintenance interventions. All items are designed to guarantee perfect compatibility and 'Plug and Play' assembly precision and compatibility for a wide range of vehicles - giving repairers, restorers and service technicians access to a range that delivers impeccable final results, the guarantee of conformity to safety standards that are required and the return of the vehicle to its original appearance."






News Briefs



Brand profile maintenance is like painting the Golden Gate Bridge - the job is never finished. It isn't designed to be. If you stop, rust sets in and negative speculation quickly takes control of your balance sheet. If you think keeping your brand identity and profile alive is expensive, try cheap! - Yeldarb Nibor, 2008.


In September 2025, Royal Enfield recorded its highest-ever monthly sales, selling 124,328 motorcycles worldwide - the brand sold 86,978 bikes during the same month in 2024, representing a +43% increase. India accounted for 113,573 of those sales, compared to 79,325 in September 2024. Exports were 10,755 bikes shipped, up from 7,653 the year before.


The end of August saw Stark Future, "the fastest-growing Spanish company ever in history", close a new investment round, to fund growth and continue its expansion of the model platforms. While Eicher Motors (India - Royal Enfield parent company) led the last round, this investment mainly came from the company's existing shareholders, along with a select group of new high-profile investors from the world of MotoGP. "We decided to close this internal investment round at a very attractive valuation in order to do it quickly while offering very competitive terms to the people that have already supported the business in previous rounds," said Anton Wass, CEO & Founder. "We managed to close it within a couple of weeks, which is a strong testament to the results our team has created. We also used this as an opportunity to invite a few selected external investors that we'd like to have in our team;" www.starkfuture.com


World Ducati Week returns in 2026, from 3-5 July at the Misano World Circuit Marco Simoncelli in Italy. The 2026 edition will be the culminating event marking the 100th anniversary of the foundation of Ducati - on 4 July, 1926.


Sherco Racing Factory has announced a new strategic partnership with Sherco United States (Sherco U.S.), appointing the Arkansas-based company as the exclusive distributor of Sherco motorcycles, parts, accessories, and gear in the U.S. and its territories. Not to be confused with former distributor Sherco USA, Sherco United States "will manage all aspects of importation, distribution, and dealer support, with an emphasis on technical service, after-sales care, and parts availability to ensure a premium experience for both dealers and riders." Led by owner and president James Jordan, the new importer will oversee the brand's 2026 relaunch in the U.S., with new-model motorcycles, factory parts, and branded gear scheduled to arrive in the USA later this year.


Swiss Oil Blender Bucher AG has announced its Motorex oil as a new official partner and first-fill lubricant brand for the family owned, Nimes, France based Sherco motorcycle manufacturer. Manager by Marc Teissier and producing around 20,000 units a year, Sherco specialises in bikes from 50 cc two strokes to 500 cc rally bikes based on their own engine and frame designs.

Bonamici

Bonamici - WorldSBK winning rearsets, again!


Italian parts specialist Bonamici Racing proudly celebrated an extraordinary milestone alongside the BMW Motorrad WorldSBK Team and Toprak Razgatlioglu - the 2025 Superbike World Championship title.


Toprak Razgatlioglu - WorldSBK Champion again, with Bonamici rearsets.

Claimed for the second consecutive year, aboard the BMW M1000RR equipped with Bonamici Racing rearsets.

"Behind every victory lies technology, research, and passion. Designed and manufactured entirely in central Italy (north of Rome) our rearsets represent the perfect fusion of engineering precision, design, and performance," said Bonamicic's export sales manager Luca Migliorati.

"Each component is developed by our R&D Department, where years of racing experience are transformed into products that deliver absolute control and unmatched feedback on the track.


A winning partnership: From the left, Enrico Bonamici, Michael van der Mark, Toprak Razgatlioglu and Riccardo Bonamici 

"Our collaboration with BMW Motorrad in the WorldSBK Championship reaffirms Bonamici Racing as a global leader in the production of high-performance racing components. It's a result that celebrates teamwork, trust, and the excellence of true 'Made in Italy' craftsmanship."

www.bonamiciracing.it\

Hoco Parts Group

France Equipement by Hoco Parts - Lyon warehouse


Hoco Parts Group has announced the opening of its fourth warehouse - operated by France Equipement, it is a multi-level facility with 7,000 m2 capacity based in Lyon, France. The warehouse is planned to be operational before the start of the 2026 season. 

Following the acquisition of France Equipement a year ago, "the group is underlining its position as one of the strongest logistics platforms in the European motorcycle industry," said Arno van de Glind, Managing Director of Hoco Parts Group. 






"By aligning the distribution power of Hoco Parts, Motorcycle Storehouse, and France Equipement, the group has realised a coordinated and efficient logistics platform that enables its 500+ brand portfolio to be delivered across the continent within 24 hours. For suppliers and manufacturers, it means a single, powerful route to market; for dealers, it means speed, availability, and reliability they can count on. 

Supporting the growing network there are strategically located satellite offices in the UK, France, The Netherlands, Belgium, and Germany with dedicated, experienced representatives and multilingual inside sales professionals. "This unique combination of local presence, regular field visits, and multiple large-scale logistics ensures that partners and dealers receive both speed of service and personalized support, no matter where they operate." 


Michaël Thimoleon, Sales Manager of France Equipement by Hoco Parts told IDN: "This expansion strengthens our logistics framework and demonstrates our commitment to serving the French motorcycle industry with the best infrastructure possible. With over 22,000 m2 of group warehousing and strategically placed hubs across the continent, we now operate one of the most powerful distribution networks in the industry, ensuring we continue to be the partner of choice for manufacturers, suppliers, and dealers alike." 

In additional news, Motorcycle Storehouse, one of Europe's leading V-twin and custom parts distributors has announced a strategic rebrand to 'Motorcycle Storehouse by Hoco Parts' - "marking a next chapter in the continued growth and evolution of both companies". 

Michaël Thimoleon, Sales Manager of France Equipement by Hoco Parts

This collaboration marks much more than just a name change. By joining forces under an endorsed identity, Motorcycle Storehouse and Hoco Parts [both owned by PDG - Powersports Distribution Group] "are leveraging their combined brand equity to create stronger, more collaborative partnerships with manufacturers and suppliers - with one network, and a clear goal of being the best in service, assortment, and reach for every motorcycle business, in Europe, from Metric to Custom," said Arno van de Glind, Managing Director of Hoco Parts Group. 

www.hocoparts.com 

www.franceequipement.com

motorcyclestorehouse.com


Galfer

Galfer USA 


Barcelona based brakes specialist Galfer has opened a new North American operational subsidiary in Orlando, Florida.

Galfer USA is the new operating unit for the distribution for its products in the United States and Canada. "This strategic move, which consolidates more than 30 years of presence in the market through a local distributor, reinforces the company's commitment by offering direct and privileged access to its technology, service, and official distribution."

Galfer R90 compliant 'Floatech ROAD' brake disc programme


With over 70 years of experience in developing brake rotors and pads, Galfer is known for innovation. Its patented Wave (W) was first introduced in1998 and since then other proprietary technologies have proven popular braking performance solutions, such as Shark, Cubiq, and Floatech rotors, and Sinter and semi-metal pads.

A continuous commitment to R&D has solidified Galfer as an OEM supplier for leading brands, including KTM, Ducati, Triumph, Beta, Sherco, Stark, MV Agusta, Rieju, Honda-Montesa, Orbea, Pivot, Bianchi, and Megamo, among others.

Certified by ISO 9001, 14001, and 50001 standards, all Galfer brake rotors and pads hold ECE R-90 Homologation and 2024 saw the awarding of the prestigious FIM Quality Product seal. Galfer has won over 120 world championships since 1952 in disciplines such as MotoGP, WSBK, Motocross, Supercross, Enduro, Trial, Downhill, and Cross Country.

Francisco Catena, CEO of Industrias Galfer said that "this subsidiary will reflect our values of innovation, quality, service, and excellence. From here, we will continue to drive solutions that make a difference in the industry with a local strategy and execution in a market that will be one of the pillars of the future Galfer."

The new 500 m² (1,650 square feet) Orlando facility, led by Armando Riva, a North American brake market professional, will guarantee a significant improvement in delivery times and availability for distributors, race teams, dealers and workshops in the US and Canada. Galfer therefore now completes its international structure, adding the Orlando subsidiary to the one already operating in Italy since 2018. 

www.galfer.eu


IVM

IVM, Germany - New leader


Long serving Managing Director of the Essen-based IVM (German Motorcycle Industry Association) Reiner Brendicke is retiring. In September the full members of the Industrie-Verband Motorrad Deutschland e.V. unanimously elected Uwe Seitz as the new Managing Director of the IVM effective 1 February, 2026. 


Uwe Seitz


Michael Sommer, President of IVM stated: "We are very pleased to have gained a real industry expert in Uwe Seitz. And we are sure that we will shape the interests of our member companies in association work and politics with him in an excellent way. At the same time, we would like to thank Reiner Brendicke for his outstanding work over the past 25 years."

The designated new Managing Director Uwe Seitz stated after the election: "I have been in the industry as a motorcycle journalist for over 20 years, most recently as editor-in-chief of MOTORRAD, Europe's largest motorcycle magazine. 

"I would like to bring my passion for motorcycles and the many opportunities that I see for motorized two-wheelers in general in the mobility of the future to my work as Managing Director of IVM with all my might. I am looking forward to this new task and thank the ordinary members for their trust."


Reiner Brendicke

For The Record: We here at INTERNATIONAL DEALER NEWS would like to state our appreciation for the work that Reiner Brendicke has done on behalf of the motorcycle industry - work that has also resonated internationally. Rainer's term of office has seen many challenges affect the motorcycle industry - from the 2008 Financial Crisis to the 2020 and 2021 Pandemic emergency from a post Financial Crisis collapse in new motorcycle registrations that didn't 'bottom out' until 2015 to sequential geo-political, macro-economic, logistical and supply chain, regulatory and, most recently, tariff challenges, Rainer has met each one with a calm professionalism and determination - never losing sight of the 'bigger picture' and the long-term best interests of the motorcycle industry.

Ciao Reiner.


D.I.D

Winning with D.I.D 


The D.I.D 520ERT3 MX chain is a high-performance, lightweight, low-friction chain that has been "engineered to withstand the tough conditions that off-road tracks and rugged terrain present for transmission chains to survive and the D.I.D engineers have specified the O-Ring design 520ERT3 to survive everything that can be thrown at it".

The non-sealed 520ERT3 is the best-selling MX chain from D.I.D. "and is used by many professional racing teams in official competitions. Due to its optimal strength-to-weight ratio, it has become the chain of choice for riders across multiple MX disciplines, particularly in the 250cc class." 

The lightweight construction "does not compromise its strength or longevity, making it ideal for MX events where both speed and durability are essential. This chain offers the necessary reliability for competitive riders. Low friction means a smoother ride and less wear on the rest of the drivetrain - extending the overall lifespan of the chain and improving the efficiency of the power transfer from the engine to the wheels."

The high-performance, lightweight design reduces drag with O-Ring technology increasing wear resistance and longevity. "The exceptional strength-to-weight ratio makes it ideal for high-speed and demanding conditions."


D.I.D. sponsors the Kawasaki MXGP team with the ERT3 chain - "with Romain Febvre setting the seal on the 2025 FIM World MXGP MX Championship campaign (at Darwin, Australia) by clinching his second MXGP world title and the first for the Kawasaki KX450-SR. 

In addition to the MXGP Championship, 2025 saw D.I.D scoop the MOTOGP title with the Ducati Lenovo Team and Marc Marquéz using their 520ERV7 chain. 


KRT's Romain Febvre won the 2025 FIM World MXGP MX Championship with the D.I.D 520ERT3

At the time of writing the on-going W2RC (World Rally-Raid Championship) is being dominated by teams placed 1 to 6 so far all using the company's "bomb proof" 520ERVT chain.

Meanwhile, back home in DID Europe's Italian back-yard, the CIV (Campionato Italiano Velocità) championship, which features some of the finest national-level racing talent in the world, has seen the lightweight, durable D.I.D 520ERV7 established as a "natural performance chain choice for riders in the Italian championship as well as at  the highest levels of international motorsport." 

 

DID EUROPE SRL

www.dideurope.com