INTERMOT 2025
Facing increasing domestic German as well as international challenges, Koelnmesse, the organiser of German motorcycle organisation IVM's motorcycle industry trade show, is headed into the first annual event since it announced the change in frequency from biennial, and the change of date from October to December.
That was last year and following a December 2024 event that saw many changes, they have announced more for 2025 - "a fresh concept" - as they continue in search of a formula that will allow the show to emerge from the annual November shadow cast by EICMA.
"From 4 to 7 December 2025, INTERMOT will once again open its doors in Cologne after its dynamic relaunch and bring the passion for motorcycling back into the spotlight - emotional, inspiring and in tune with the times. With a fresh concept, a clear focus and innovative approaches, INTERMOT makes it clear why it is the leading trade fair for the motorbike industry in Germany.
"In future, the event will manifest this claim in the slogan 'INTERMOT - the trade fair. Experience motorbikes in a new way' and will thereby position itself as a central platform for direct dialogue between industry, trade, trade visitors and the community," said INTERMOT Director Alex Wolff.
At the time of their end of May 2025 news release, brands such as BMW Motorrad, Honda, Yamaha, Kawasaki and Royal Enfield had already confirmed their participation.
"The world of accessories will also be represented with high calibre exhibitors such as Bering, Nolan, Shark, Segura, Wilbers, SW-Motech and Wunderlich having already committed to the show. The strong response so early in the year shows that INTERMOT is back - and in full force. As a trade fair hotspot, Cologne offers a unique environment with an enormous reach beyond the country's borders.
"This year, the 'new' INTERMOT will also send a clear signal in the direction of young target groups and urban mobility: Whether 125 cc bikes, scooters or smart mobility solutions - INTERMOT shows how modern, diverse and future-proof the motorbike world is. To this end, the trade fair will consistently develop its successful creator marketing approach. Influencers, content creators and digital opinion leaders play a central role in inspiring new target groups, increasing reach and retaining the community in the long term.
"The trade fair will become a stage for new formats, narrative styles and authentic content - directly from the scene, for the scene. INTERMOT 2025 will bring together everything that defines motorbike culture today - from technical expertise and lifestyle to genuine togetherness. It is a meeting place, trend barometer and world of experience all in one - and the most important industry event in the German-speaking world. Anyone looking for innovation, emotion and genuine enthusiasm will find it in Cologne."
