MC-Massan, Gothenburg, Sweden,
23 - 26 January 2014
The recession hit the Swedish show a few years ago, forcing a temporary change of strategy, but the cycle of every-other-year shows in Stockholm and Gothenburg came back into play two or three years ago, and 2014 sees the Swedish industry headed to Gothenburg for four days in January.
The show features motorcycle, scooter and ATV manufacturers, either through their national subsidiary offices, their importer, or a lead dealer and an impressive line-up of Swedish and international parts, accessory, apparel and services exhibitors - and it being Sweden, the performance industry, drag and street, is much to the fore.
Two years ago the show featured over 160 exhibitors from five different countries buying some 13,500 sqm of net exhibit space, and is said to have attracted 44,000 visitors.
Details from Stockholmsmassan AB
Tel +46 (0) 8 7494 100
www.mcmassan.se
