Yamaha

Yamaha global unit sales +14 percent for first 9 months of 2014

Yamaha Motor Co., Ltd. announced that its consolidated business results for the first nine months of their 2014 fiscal year (January to September 2014) saw net sales of 1,124.6 billion yen – an increase of 76.7 billion yen (+7.3%) compared with the same period the previous fiscal year, with increases across all business segments.

Yamaha say that their motorcycle business income improvement in developed markets was driven by new product launches, with increases also reported in emerging markets.
Global net sales of motorcycle products were 723.9 billion yen - an increase of 28.4 billion yen/4.1% compared with the same period in the previous fiscal year. Operating income was 17.7 billion yen (an increase of 11.5 billion yen/188.4%).
Unit sales (and market share) in developed markets increased from the same period in the previous year by +14% thanks to the effects of new product launches such as the MT-09 and the MT-07; in addition, sales of TRICITY commenced in Europe and Japan.
Regarding unit sales in emerging markets, such as the ASEAN zone, despite the increase in Indonesia, sales decreased due in part to the decline in overall demand in Thailand and Vietnam. The Company says it will revamp its brand image and product competitiveness by introducing models with the next-generation platform engine (BLUE CORE) as well as global models, with the rollout to various countries taking place from fourth quarter onwards. 

Unit sales in the Indian market have increased from the same period in the previous year (+28%) thanks to the effects of new product launches. Sales in the Brazilian market have also increased thanks to the effects of new products.
As a result, net sales have increased overall thanks to aspects such as sales increases in developed markets as well as the model mix in emerging markets. Operating income has increased as net sales increases, cost reductions and model mix measures have led to improvements in income that outweigh the increase in procurement and development costs due to weak currencies in emerging markets.
As a result of these figures Yamaha made no change to the net sales forecast for the fiscal year that was presented with the second quarter report on August 5, 2014.