Ducati

Ducati to increase capacity as Scrambler enters production

While the focus at Ducati has been on new model launches and further increases in sales and revenues, other news emerging from the company in recent weeks and months has included what is being described as an "historic investment and development" agreement between Ducati and their Workers in Bologna.
The "landmark agreement, reached thanks to the positive contribution of all the unions" will see Ducati investing 11.5 million euro in the next five years in the establishment of technologically advanced facilities for the production of stronger camshafts and crankshafts, consolidating the plant "as a world center of reference for machining excellence".
The agreement also includes Sunday working as part of an increase from 15 to 21 shifts per week.
Claudio Domenicali, CEO of Ducati said that "this agreement sets the stage for a major increase in productivity that makes for a more profitable investment and opens the way for new jobs".
Much of that extra production capacity will be taken up by the Ducati Scrambler. Some 40 years after the last Ducati Scrambler rolled off the production line back in the 1970s, December saw production of the first of the new Scramblers being completed six months after it was first shown to employees - the 'Icon' version of the new Scrambler will start to hit dealerships at the end of January.
 

Meanwhile, December also saw another landmark reached - with the one millionth Ducati to come off the production line at the historic Borgo Panigale factory. The custom edition Monster 1200 S was presented to 47 year old Ernesto Passoni, from near Milan, by Claudio Domenicali and Audi Group senior management at special ceremony in Milan on December 12th.

“Between 1946 and today we have designed, built and delivered one million dreams that have become reality to Ducatisti”, stated Claudio Domenicali. “Our strength is in the exceptional work that all of the Ducati employees carry out so efficiently on a daily basis, contributing to making our bikes beautiful, unique and desirable. To deliver the millionth bike produced directly into the hands of a passionate Ducatista is an incredible feeling and an incentive to continue along our growth path”.