BMW Motorrad has announced that its sales for 2014 were up over 2013, giving it a record sales performance for the fourth consecutive year.
With 123,495 vehicles sold, sales were up by 7.2 percent - and their trend of strong growth looks set to continue as December saw deliveries up by 10.9 percent (7,032 units).
Germany continues to be BMW's most successful market with 21,714 vehicles sold, which is approximately 20% of production; it was the market leader in Germany with over 25 percent market share.
Brazil has continued to grow strongly for BMW, with sales there now at 7,603. BMW say they are also market leaders in Italy and Spain, as well as in their home market.
The most popular BMW Motorrad model with over 40,000 units sold was the R 1200 GS (24,380), together with its sister model R 1200 GS Adventure (16,242). The BMW R 1200 RT takes third place with 12,140 units sold. The R nine T sold well, and in its first year of sales 8,488 units were delivered worldwide, making it the fourth most successful model. With more than 10,000 units sold, the S 1000 R and the S 1000 RR also sold well. The middle range models F 800 GS/GS Adventure (7,040/4,278 units) and F 700 GS (6,499 units) as well as the F 800 R (3,953 units) and F 800 GT (3,901 units) also remain popular. The Maxi Scooters C 650 GT and C 600 Sport (6,391 units) were also well received.
Stephan Schaller, President of BMW Motorrad, said: "We can look back on a successful year. For the first time in company history, BMW Motorrad sold more than 120,000 vehicles. This is an increase of 7.2 percent compared to the already outstanding result of the previous year and is the fourth year of record sales in a row. I would like to express my sincere thanks to all our customers for the trust they have placed in BMW Motorrad".
In 2014 BMW launched five new models worldwide, making a major contribution towards achieving positive sales numbers. The company says "with the R nine T we seem to have our finger firmly on the pulse of many BMW Motorrad fans. It got off to a phenomenal start and leapt to fourth place in our bestseller ranking right from the start. This success exceeded our own expectations".
BMW Motorrad also ushers in a whole new era in the area of urban mobility with the BMW C evolution. This "builds on the experience and innovations of the BMW Group and represents an integral part of our sustainability strategy. Almost 550 units have been sold since last May. The good level of acceptance by our customers shows that we have chosen the right approach with this first step towards electric mobility", says Schaller.
www.bmw-motorrad.com
