Swiss Moto

Record attendance at Swiss Moto

This year saw 70,519 visitors attend the 12th annual Swiss Moto exhibition at Zurich, 18-21 February - exceeding the 70,000 mark for the first time.

The organisers say that altogether, one way or another, there were some 1,500 motorcycles involved in the show - from static exhibitor booth presentations to the custom, show and live action.
Interestingly they are pointing to the trend being "towards versatile non-faired bikes of all displacements in attractive and customisable styles".

In truth this has been the trend in most of Europe's markets for several years - along with the Adventure Touring look. However personalisation and a very singular approach to the riding and ownership experience is now clearly the dominant expectation that consumers are bringing to their buying and riding decisions, with retro, authenticity and rider conveniences looming large in the list of motorcyclists' "hot buttons".
Swiss Moto saw an impressive debut - the first ever appearance in Europe of the fastest motorcycle in the world - Mike Akatiff and Rocky Robinson's "Ack Attack" Bonneville streamliner, having set the current mark of 376.363mph/605.7 kph as a back-to-back two run average on the famed Utah slat flats in September 2010. The bike is a double 1300cc Suzuki Hayabusa engined "special" (very special!) that generates 1000hp and has recorded a maximum speed at Bonneville in one of its passes of 394mph.
Most of the major motorcycle manufacturers were represented at the show, as were most of the familiar parts, accessory, apparel and service-item brands that are seen at all the major shows in Europe.
Switzerland is Europe's 6th largest market and saw sales increase by 5 percent in 2014 to 39,847 units. Reputedly, Switzerland has the highest ownership of motorcycles per head of population of any market in Europe.
The next edition of SWISS-MOTO will take place from 18 to 21 February 2016 at Messe Zürich.

www.swiss-moto.ch