Organiser Koelnmesse say INTERMOT 2016 in Cologne broke all records to-date and reinforced its status as “the leading international business and event trade fair for motorcycles and scooters with around 40 new model premieres, an increased attendance of over 220,000 visitors from 95 countries, and a 17 percent increase in exhibitor numbers”.
That increase was largely credited to the stunning new Hall 10 ‘INTERMOT customized’ show-within-show featuring the acclaimed AMD World Championship of Custom Bike Building as its lead attraction.
Altogether over 1,130 companies from 40 countries took part at INTERMOT 2016, 67 percent of which came from outside Germany. The share of trade visitors was around 26 percent of the estimated 220,000 total, with 42 percent of them from outside Germany.
The show occupied gross exhibition space of approximately 129,000 m² (70,000 sq m of which was taken up by exhibitor booths) with an additional 70,000 m² of outdoor space used for the supporting activity programme.
“INTERMOT 2016 was a mega event with outstanding results”, said a delighted Gerald Böse, President and Chief Executive Officer of Koelnmesse. “We have heralded in a new era with new concepts and especially with the integration of the customising world, underpinned by individuality, emotionality and enthusiasm”.
INTERMOT 2016 was also a total success for Reiner Brendicke, Managing Director of the IVM, the German motorcycle industry trade association that owns INTERMOT – “The excellent attendance result, which included a big increase in trade visitors from Italy, proves that the industry is innovative and future-oriented. The industry has put the trends of the era into practice with new models and concepts as the market moves towards more individuality and alternatives for young beginners. The youth are rediscovering the motorised two-wheeler, whether in the form of urban mobility or as an expression of a lifestyle”.
With the show-in-show concepts, INTERMOT customized and INTERMOT e-motion, INTERMOT claim to have “set new benchmarks for the future-oriented development of a motorcycle trade and consumer expo. Trends and themes that inspire and motivate consumers were brought to life and correspondingly addressed by the industry.
“INTERMOT customized is a leading international showcase for a rapidly growing trend towards the individualisation of one's own bike, which reflects the personal lifestyle and demands of the rider. Over 100 companies, including secondary booths by the likes of Harley-Davidson, BMW, Kawasaki, Yamaha and Triumph, presented their products at the premiere of INTERMOT customized, with the acclaimed AMD World Championship of Custom Bike Building featuring many of the year’s most spectacular custom bikes. Additional features such as the presentation of the bikes that took part in the 1/8 mile Essenza Spirit of Custom and the Sultans of Sprint race series and live customising in the Garage Area all creating visitor excitement and engagement with this fast growing sector of the motorcycle industry”.
The next INTERMOT will take place at the Cologne Exhibition Centre in Germany from 3 to 7 October 2018.
