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| The RST showroom set up at Bihr’s Paris January sales meeting |
Founded in 1975 by Cyrille Bihr and bought in 2010 by the Belgian Moteo Group, Bihr are one of Europe’s largest motorcycle parts and accessories distributors with sales offices in France, Belgium, the Netherlands, Switzerland, Scandinavia (Duells) and Iberia. Bihr sells through some 12,000 dealers, who are supplied from a state-of-the-art 30,000 sq m headquarters warehouse at Bartenheim near the Swiss and German borders in north eastern France, along with further warehouses at Totana, Spain (12,600 sq m) and near Stockholm, Sweden (20,000 sq m).
The company sells to its international dealer network through six or more specialty catalogues and says that it achieves a 95.8 percent fill rate with 160,000 part numbers (with 30,000 added in 2016) covering 350 brands. There are some 2m individual products in stock at any one time.
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| Bihr’s 12,000 dealers are supplied from warehouse space totalling 62,600 sq m, seen here is their state-of-the-art 30,000 sq m headquarters warehouse at Bartenheim |
Historically best known for street and off-road hard parts and accessories, technical, service and component programmes, Bihr have chosen the popular British designed RST apparel brand to deepen its apparel programmes with a product line with the quality and availability to sit well alongside its Arai Helmets distribution.
Owned by British apparel specialist Moto Direct (also of Wolf Clothing fame), the RST brand numbers being Official Safety Partner for the Isle of Man TT and numerous race wins among its credentials with 2016 championships and achievements by its riders, including Alex Lowes winning the Suzuka 8HR (and representing RST in both WSBK and MotoGP), Matthieu Lagrive winning Le Mans 24HR, Taz Mackenzie British SuperSport Champion, Carl Berthelsen Norwegian SuperBike Champion, Avalon Biddle FIM Womens Cup Champion, and TT legend Ian Hutchinson with 3 TT victories.
www.bihr.eu
www.moto-direct.com
