The third edition of BMW’s successful ‘Pure&Crafted’ Festival is slated for 26 and 27 August – with a new look and new “authentic Berlin location”. After two successful years at the Berlin Postbahnhof, the festival now moves to a larger space, its new home being the former Berlin power station Altes Kraftwerk Rummelsburg.
The site is said to “offer impressive industrial charm and promises greater diversity than ever for all friends and fans of motorcycle culture, New Heritage lifestyle and down-to-earth guitar music. With captivating live shows by Interpol, Car Seat Headrest and Razz, Pure&Crafted brings a very distinctive experience and late summer atmosphere to Berlin”.
In addition to the music, the spacious outdoor area will once again include an international custom bike show this year, as well as acrobatic performances at the Original Motodrom – “guaranteed to send adrenalin levels shooting up to unprecedented heights”. In the architecturally impressive former power station machine room of the Altes Kraftwerk there will be returning features such as the General Store with its numerous exhibitors and attractions and Food Court.
On the Sunday “the focus will be more on the theme of motorcycle culture and New Heritage lifestyle. “Pure&Crafted invites anyone with a sense of curiosity and adventure to savour the uniquely relaxed festival atmosphere and round off the weekend with an eventful day – complete with motorcycle ride-out and kids’ programme”.
www.pureandcrafted.com
