BMW Motorrad sold more motorcycles and maxi-scooters in the first six months of 2017 than ever before – a fifth consecutive record. Compared to the previous year, deliveries increased by 9.5%. As of June 2017, a total of 88,389 vehicles (previous year: 80,754 units) were supplied to customers.
Stephan Schaller, General Director of BMW Motorrad: “For all of us at BMW Motorrad it is a great pleasure and a confirmation of all our efforts that our customers continue to show us that we are on the right track with our model initiative.”
The strongest growth was recorded on the European markets with increases in France (9,447 units/previous year 7,790 units), Italy (9,099 units/previous year 7,912 units), Spain (5,573 units/previous year 5,133 units) and UK/IE (5,410 units/previous year 4.746 units). Overall around 12.9% more vehicles were delivered in Europe, including Germany, than in the previous year.
The South American market is showing considerable growth potential for BMW Motorrad with a dynamic increase in sales - compared to the equivalent period of the previous year, deliveries increased by +16.3% to 8,306 units; sales in China were also significantly higher than in the previous year (2,836 units/+18.8%).
The German motorcycle market remains the single biggest for BMW with 14,461 units sold, +4.9 percent; BMW is overall market share leader in Germany.
In the US, BMW achieved a further increase by +3.8% with 7,157 units in the first six months of the year.
The highest-volume model series is the R Series. They achieved a sales share of 49,240 units in the first half of 2017. The two Travel Enduros R 1200 GS and GS Adventure lead the list of their top sellers. The R 1200 GS alone achieved +17.3%, with 17,159 units sold in the first half of 2017.
The sports-oriented BMW S Series with the S 1000 RR Supersports bike, the S 1000 R Power Roadster and the S 1000 XR Adventure bike are a key pillar in the BMW Motorrad model range in 2017, too. Overall 12,763 S models were delivered worldwide.
A further key factor for BMW Motorrad’s success in the first six months was the R nineT family, which now includes five models. The currently latest member of the popular heritage family, the R nineT Urban GS, was launched successfully as recently as June.
