motorcycles in 2017
In 2017, the Bologna-based motorcycle manufacturer delivered 55,871 bikes, up modestly by 420 units from 2016.
Claudio Domenicali, CEO of Ducati Motor Holding said that “2017 was another great year for Ducati, both commercially and racing-wise. We battled it out for the MotoGP title all the way to the last race, won six GPs and brought home the best results since 2009. Continuous renewal of the product range and a strong focus on creating motorcycles of the utmost quality has allowed us to keep on growing despite the problems affecting the world market.”
Ducati says that in 2017 the Multistrada family (including the new 950) “proved particularly popular. The Monster family also enjoyed healthy sales, as did the SuperSport and the exclusive 1299 Superleggera, 500 of which were purchased (at a price of 80,000 euro each) even before they went into production.
“Ducati Scrambler solidified the success of the previous two years, reinforcing the range of Scrambler bikes offered by the addition of the new Desert Sled and Café Racer. A total of 14,061 Scrambler bikes were delivered in 2017, making a significant contribution to overall sales.
“Our Italian sales were particularly buoyant, ending 2017 with +12% growth (8,806 motorcycles delivered). The upward trend was also evident in the rest of Europe, where Ducati increased bike deliveries by +4% to a total of 31,123. Ducati also grew on the Spanish market, where sales rose by a considerable +28.3%.
“In the USA - which remains our largest market - deliveries were up by +1.3%, with bike sales totalling 8,898. In Argentina, the growth rate reached a stunning + 66%. In Asian markets Ducati delivered a total of 5,805 bikes, also strengthening its position in China (+ 31%) where the dealership network doubled in size from 9 to 18.”
In other news Ducati announced a collaboration with Rizoma for the production of an exclusive range of special parts for Ducati models.
The company has also confirmed 20–22 July for its 10th World Ducati Week (WDW) at the Misano World Circuit Marco Simoncelli, Misano Adriatico (Italy).
