According to the latest data available from the motorcycle industry trade association in Italy (ANCMA) the Italian market continues to be among the strongest of Europe’s major markets.
New motorcycle registrations were down fractionally in June (-0.70 percent at 10,752 units), having been +18.48 percent in May (13,271 units) and are running at +9.76 percent for the first six months of 2018 (58,258 units).
In total PTW terms, the Italian market is +4.30 percent at 130,297 units YTD, having been worth a total of 204,406 PTWs in 2017 (+5.41 percent). This is the strongest first six months for total PTWs in Italy since 2011.
Scooter sales in Italy were essentially flat for the first six months at +0.28 percent, 72,039 units. The top sellers remain Honda’s Italian produced SH 150/300/125 series, followed by the Piaggio Beverly 300 ABS and Yamaha X-Max.
The top selling larger displacement machines have been the BMW R 1200 GS (2,588), Honda X-ADV 750 (2,494), Honda Africa Twin (2,295), Yamaha T-Max 500 (2,194), BMW R 12 GS Adventure (1,654), Yamaha Tracer 900 (1,636) and the Honda NC 750 X (1,357).
