Motoz

Rick Atkinson, Motoz CEO,
started experimenting with
off-road tyre designs
some 20 years ago

Motoz to serve wholesale and dealer partners from German warehouse

Fast growing, award-winning Australian designed Motoz off-road, enduro and MX tyres have been on the market for around 10 years, and the word about their quality has been spreading steadily among professional and amateur racers and their teams.
The company has now announced that it is to start warehousing inventory here in Europe, in Germany, and is looking to add regional wholesale and dealer partners.
Founded in 2006 by former Australian Hyosung importer and lifelong rider Rick Atkinson, Motoz already has established distribution relationships in Spain (Soloson Imports), the UK (Adventure Spec), Poland (Ollek) and Iceland - the ultimate off-road tyre proving ground.
With its new German held inventory, Rick is using INTERMOT to start appointing partners elsewhere in Europe and sell either dealer direct or, in some areas, to dealers and race teams through regional wholesalers, all of whom will be able to draw down inventory within 24 or 48 hours to most of Europe from a third party warehouse and logistics specialists' inventory being held between Frankfurt and Hanover in central Germany via a dedicated B2B website.

 Tractionator Adventure, "world class performance for the serious adventure rider,
designed to handle the toughest terrain"

Described as "the world's most technically advanced adventure tyres", Rick, an automotive engineer by training, developed Motoz in collaboration with Thai Sin Rubber out of frustration at the lack of choice of "really good, purpose designed tyres on the market".
Rick says his moment of realisation about the difference good tyres make came when he swapped out the worn out tyres on his TM 250 Suzuki (a pre RM 2-stroker) for a pair of Nitto tyres. "Being an inexperienced kid, I was just amazed at the difference that they made, and from that moment on I guess I was on a mission to find the best dirt bike tyres available.

Xtreme Hybrid, the "most aggressive DOT tyre in the Hybrid range, suited to extreme conditions" 

"The problem was that there really wasn't that much choice back then. Those that were around were generally hard to get, or expensive, or while okay, could have been so much better. I first started trying out different tread patterns, compounds and carcasses in the late 1990s - around eight years before I finally started Motoz, and constant testing and refining ever since has resulted in a range that people have become desperate to get their hands on.
"I guess you could say it's a classic case of taking 20 years to become an overnight success"!
The Motoz range runs from 'Tractionator' Adventure tyres, to 'MounXain' off/on road hybrids, Enduro tyres, including applications specifically designed for European conditions, and the 'Terrapactor' MX tyres for soft and mid-track conditions.
At the heart of the Motoz tyre technology is a heavy duty construction with reinforced sidewalls for increased dependability in harsh conditions and to reduce punctures.

Tractionator Enduro I/T - "offers proven grip, durability over long distances in a wide variety of terrain and punishing conditions"

The tread is manufactured as blocks that 'self-protect' for longer wear in a unique tread configuration that maximises drive to utilise more of the available horsepower. As Rick says, "people spend huge sums on tuning their engines, reducing weight and improving chassis and suspension performance, but unless all that power can get to the ground through a tyre that is designed for the purpose, much of the investment is wasted.
"Riders the world over report that the difference they feel with Motoz tyres is immediate and unprecedented".
The "progressive grooving" in the tread makes for predictable cornering and the increased tread depth that the construction technique delivers adds to the performance in loose gravel and technical terrain.
Motoz uses a hybrid natural/synthetic compound with Silica for wet and winter grip that is "self-sharpening" for maximum traction, even when the tyre is worn. "Our designers were pioneers in 3D tyre design, enabling optimum simulation and analysis. The 'Tractionator' Adventure, for example, has been fine-tuned to increase traction and on-road stability while increasing off-road traction at higher inflation pressures," Rick says.

Terrapactor S/T - lightweight MX competition series for sport terrain

"The MounXain Hybrid has been designed to climb like a trials tyre whilst handling corners, downhill braking, creek crossings, sand and rocks like a regular off-road tyre. The secret is in the Motoz 'Concave and Lock' system for trials-like grip with reinforced sidewalls for off-road use at lower inflation."
The Enduro range includes the new Euro Enduro 6, an FIM Enduro Soft for 10 percent road and 90 percent off-road use through to an off-road desert for hard terrain and Enduro Intermediate for 25 percent road and 75 percent off-road.
The 'Terrapactor' S/T and I/T offers a choice of options with race proven tread design, tremendous start bite, lightweight construction and rigid flex zones in the carcass to keep the tread pattern planted.
www.motoz.com.au