Swedish specialist Jofama has sold its Halvarssons and Lindstrands apparel brands to Finland's Duell Bike-Center Group. Comprising "high-quality apparel specifically designed for riding snowmobiles and motorbikes", the Halvarssons and Lindstrands brands will be under Finnish ownership as of 1st December 2019.
The asset deal between Duell and Jofama not only includes transfer of brand ownership, but also the product development, sales staff and current product stock.
The Halvarssons and Lindstrands brands have been designing "versatile riding apparel for motorbike riding: jackets, trousers, underwear, footwear, bags and gloves" for 70 years. The product philosophy is based on "high-quality craftsmanship" and has earned the brands clients such as the police forces of Sweden, the United Kingdom and the Czech Republic, who have all used Halvarssons riding apparel for a number of years.
The riding apparel of both brands is CE certified, "which means that the clothing conforms with the EU's highest safety categories for riding equipment". Halvarssons designs and manufactures "traditional, extremely durable and safe motorbike apparel for the Scandinavian climate. Over the past few years, Halvarssons has expanded its range to include trendy riding apparel and accessories for snowmobiling.
Jarkko Ämmälä, CEO of Duell Bike-Center Group, said: "We are very proud to incorporate into our family these legendary Swedish brands that are renowned for their high quality. From now on, Duell faces the familiar business from a slightly different perspective, as we will also be operating on the market as a manufacturer of apparel for motorcycle and snowmobile riders under our brands Halvarssons and Lindstrands. We will also be continuing the path shown by Jofama in seeking new growth and popularity for these brands in the future."
v is an import company established in 1983 in Mustasaari, Finland, with imported products sold in Finland, Sweden, Norway, the United Kingdom, Estonia, Latvia and Lithuania through their dealer network.
The import range of Duell includes clothing, equipment and spare parts for motorbikes, mopeds, ATVs, in addition to boating supplies. Duell says it is the market leader of powersports products in Finland, Scandinavia and the Baltic nations and represents leading brands such as Oakley, Scott, Alpinestars, HJC and Schuberth riding apparel, Pirelli, Metzeler and Dunlop tyres, and Fox and Brembo technical products.
The group employs a total of 90 people in Finland, Sweden, Norway and Estonia, and the consolidated turnover for 2019 is expected to reach 55 million euro. Duell has logistics centres in Mustasaari in Finland and Tranås in Sweden.
www.duell.fi
