Thursday 14 November 2019

Italian motorcycle registrations

Italy: motorcycles +8.60% January - September

The latest data released by ANCMA, the motorcycle industry trade association in Italy, shows the Italian motorcycle and scooter market continuing to grow, with motorcycle sales to September +8.60% at 86,211 units - the strongest January to September market performance for motorcycles in Italy since before 2013. 


New motorcycle registrations were reported as being +5.57% in August (4,684 units) and +8.75% in September (6,950 units).
In total PTW terms, the Italian market was -2.47% in August (11,701 units) and +3.48% in September (18,155 units), which conforms to the trend seen elsewhere in Europe of registration growth slowing down after a strong start to 2019. Total PTW registrations were +6.43% YTD at 198,323 units - still the strongest Italian market performance since 2011.
Scooter registrations were +4.81% YTD at 112,112 units for the first nine months, with the top three best sellers being Honda's Italian made SH 150/300/125 range, selling 23,149 units between them YTD, with Piaggio's Beverly 300 ABS in fourth spot (7,090 units) and its Liberty 125 ABS fifth (5,121 units), ahead of Kymco's Agility 125 R16 (4,505), Yamaha's XMAX 300 (4,064) and the Honda X-ADV 750 (3,818 units registered so far in 2019).
The top selling motorcycle in Italy YTD was the BMW R 1250 GS (3,657 units), followed by Honda's Africa Twin (3,253), the Benelli TRK 502/X (2,788 units sold) and the Yamaha 'Tracer' 900 (2,472 units).
For the full year of 2018 the Italian motorcycle market was reported at +12.73 (92,991 units) and +7.35 percent in total PTW registration terms (219,465 units).