Bihr adds MIDLAND Bluetooth Systems to German distribution portfolioBartenheim, France based Bihr Distribution continues to add to the product range available to its dealers from its recently announced German office (at Pulheim near Cologne/Düsseldorf) with an exclusive deal for Germany with the Italian MIDLAND Bluetooth Communications Systems brand.
MIDLAND has 60 years of experience in radio communications, is also the leading manufacturer of CB radios, and is a technology leader in intercom systems for motorcycles. The ultra-compact devices offer a variety of comfort functions and motorcyclists secure communication with a range of up to 1,600 metres.
This is the fifth brand to be offered to German dealers by Bihr GmbH, in addition to Arai, BELL, RST and ANSWER.
"With MIDLAND, one of the most technically advanced manufacturers of intercom devices, we are expanding our brand portfolio in Germany. We are delighted to be able to offer motorcyclists not only high-quality clothing and famous helmet brands, but also the opportunity to communicate with each other and stay in touch," says Christophe Piron, CEO of Bihr.
"Our new German subsidiary now offers a very broad, high-quality range of products so that German dealers can offer their customers a quality line-up backed by unmatched service and support".
This news for Germany follows Bihr's announcement that it has now added Switzerland to the line-up of countries in which it sells Bell Helmets - now 14 countries in total including Germany, France and Spain.
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