Italy - August 2020 motorcycle registrations +42.25%
After being -95.85% in April, with just 526 new motorcycles registered in Europe's largest market, and "only" being down by -11.35% in May (11,150 units), then spectacularly up in June (+54.99%, 16,861 units) and July (+31.14%, 15,099 units), the latest new motorcycle registrations data (for August) available from ANCMA, the motorcycle industry trade association in Italy (the owner of EICMA), continues to make good reading.
Typically, August is a quiet month for new registrations in Italy, but this year saw +42.25% growth at 6,663 units, to put the Italian market just -11.94% down for the YTD (69,828 units).
Italy is an important scooter and moped market, so total PTW registrations (of all displacements and styles) is a telling sign of underlying market activity, and they were +42.44% for August (16,673 units) and are running at -10.93% YTD at 160,490 units. Scooters were 90,662 units YTD (-10.13%).
The top selling motorcycles in Italy YTD have been the BMW R 1250 GS (2,614 units YTD), followed by the Benelli TRK 502/502X (2,604 units YTD), Honda Africa Twin (2,306 units) and Yamaha Tracer 900 (1,891 units). The top selling scooters are the Honda SH 150, 300 and 125 range (in 1st, 3rd and 4th spots respectively), with the Piaggio Beverly 300 ABS in 2nd spot. Yamaha's big TMAX scooter is in 5th place.
For the record, in 2019 the Italian market was again Europe's largest at +6.26% in motorcycle registration terms (98,883 units) and +5.65% in total PTW terms at 231,937 units.
