Borilli Racing to sponsor 2020 Enduro World Championship
Brazilian off-road tyre specialist Borilli Racing has signed up to be the title sponsor of the 2020 Enduro World Championship as part of an ambitious play to increase its sales in Europe.
Borilli has opened a European headquarters in Italy, and Renato Borilli, the president of the Borilli Group, said: "I am very happy and honoured to be the main sponsor for the 2020 season of the top Enduro world championship. I firmly believe in the importance of being part of the competitions, especially for a technical product like ours. It is an excellent opportunity not only in terms of visibility, but also for product development."
Alex Salvini helped develop Borilli Racing's Enduro tyres
Due to the impact of the COVID-19 pandemic, this year's season has been impacted, with the scheduled German and Spanish rounds the most recent to be cancelled. At the time of writing, the next race will be at Requista in southern France (September 18-20), followed by Spoleto in central Italy (September 25-27), followed by two rounds at Marco de Canaveses in northern Portugal (November 06-08 and 13-15).
 |
| Renato Borilli |
The Borilli Racing line-up includes a range of specialty compounds for 7 Days Enduro, Enduro Cross-Country, MX and 7 Days Rally, with ex Enduro world champion Alex Salvini choosing to use the Borilli 7 Days Enduro line in this year's series.
"Today we are a leader in the Brazilian market, and we are confident that we can also have our say in the European market with what is a highly respected performance product range in the off-road world.
Borilli Tires was founded in 1983 by Renato's father Arlindo Borilli, with Borilli Racing established in 2014.
