Pesaro, Italy based TM Racing has appointed Roberto Aloi as new International Sales Manager as the popular MX, Enduro and Supermoto manufacturer looks to leverage its considerable competition success on the international stage.
The move comes as part of a two-year investment programme that has seen the manufacturer 'step-up' in pursuit of further growth.
TM Racing CEO Gastone Serafini says: "We started a comprehensive review of all aspects of the business two years ago and have invested in new, cutting-edge equipment, better structures to increase production capacity, the hiring of additional engineers from the racing world, as well as new projects. The introduction of an International Sales Manager is therefore our latest investment in the future of the TM Racing brand".
Headquartered just a few kilometers from the Misano Adriatico racetrack, "Roberto Aloi will help us to establish a new commercial strategy that is appropriate to the current market - one that is tuned to meet the present market's needs and make us ready to embrace future opportunities", says Serafini.
"Our mission is to ensure that TM Racing is recognised among the top brands of the off-road motorcycle sector, so we can optimise and further spread our presence internationally. Roberto is a respected sales professional with experience at several prestigious companies in our industry. He brings a solid track record of sales success with over 20 years of experience."
"I started my career as an aftersales area manager for Suzuki Italy and consolidated my experience working as sales manager for the Andreani Group for 17 years. I was then sales manager for Termignoni for almost three years.
"With TM we have set a long-term goal that is very stimulating for me, as we want to renew the commercial approach based on market demands, expanding the vision of the company and engaging with new motorised two-wheel operations in fields unexplored by TM Racing so far."
Serafini went on to say that "together with the revised market planning with renewed marketing strategies, we intend to focus further on quality and cutting-edge technology. This has always been the hallmark of our motorcycles, starting with the racing sector, which has been the soul of the company for over 40 years.
"Quality, exclusivity and craftsmanship are the characteristics that TM Racing wants to make known internationally - with particular attention to young consumers, so they can in turn become our loyal brand customers of the future."
One of the first projects that Roberto Aloi will oversee will be the U.S. launch of a new TM Racing mini-cross motorcycle with a 112 cc 2-stroke engine.
www.tmracing.it
