Italy - 2020 motorcycle registrations -8.15% January - October
As is being seen elsewhere in Europe, new motorcycle registrations have stalled again as the second wave of the pandemic saps consumer opportunity and confidence.
After being +42.25% for August at 6,663 units and +25.96% for September (8,728 units), the latest data available from ANCMA, the motorcycle industry trade association in Italy (and the owner of EICMA), shows the statistical direction of travel headed down with the market essentially flat for October at +1.94% (6,502 units).
Italy is an important scooter and moped market, so total PTW registrations (of all displacements and styles) is a telling sign of underlying market activity, and they were -13.92% at 15,748 units for October - not surprisingly suggesting that the market is suffering most in the urban centres.
The rate of decline in total PTW registrations is on the rise again, running at -7.71% for the nine months to October at 199,961 units (compared to 216,658 units in 2019). There were 114,903 scooters registered in the period from January to October (-7.37%).
The top selling motorcycles in Italy YTD have been the Benelli TRK 502/502X (3,322 units YTD), followed by the BMW R 1250 GS (2,896 units YTD), followed by the Honda Africa Twin (2,807 units). The top selling scooters are the Honda SH 150, 300 and 125 range (in 1st, 2nd and 4th spots respectively), with the Piaggio Beverly 300 ABS in 3rd spot. Piaggio's Liberty 125 ABS is 5th, the Kymco Agility 125 R16 is 6th, with Yamaha's big TMAX scooter in 7th place, and the company's XMAX 300 in 8th.
For the record, in 2019 the Italian market was again Europe's largest at +6.26% in motorcycle registration terms (98,883 units) and +5.65% in total PTW terms at 231,937 units.
