Supersprox continues to back its race teams
European sprocket specialist Supersprox says that "despite a year of unprecedented challenges, motorcyclists have shown their resilience to the ever present COVID-19 restrictions. Motorcyclists find relief from the constant bombardment of COVID related news by getting out on their bikes".
Supersprox General Director 'DJ' Maughfling told IDN: "While commuting use has grown, and recreational off-road riding has still been mostly possible, the racing scene has been particularly badly hit in 2020. Many events were cancelled and championships have been shortened, in most cases to 50% of the original plan.
"Through this, the teams and their sponsors have been pressed to find a compromise position. Supersprox supports several high-profile teams in street and off-road. We know that this is a year where we will lose out in the balance between sponsoring cost and promotional returns.
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| Tom Sykes' BMW WSBK |
"Many of the 2020 sponsorship contracts that vendors have with teams were set up in pre-COVID times and don't reflect the new situation. We here at Supersprox are taking a pragmatic position though and honouring our side of the agreements. We understand that the teams are not able to meet their side because of this Force Majeure. While we hope that 2021 will be better, it seems unlikely to return to normal within the next six months, and even then only after significant distribution of vaccines."
Maughfling says that Supersprox will continue to support racing activity in the future. "We will go on despite the imbalance that presently exists. The motorcycle market will find a new position with teams and suppliers adapting - we all need the teams. Without racing, there cannot be product development.
Tim Gajser – HRC MXGP
"Product development and technical superiority is what sets us apart from our competitors, but without the opportunity for continuous development through racing, none of us would be able to improve, to have great new products to offer our distributors and their dealers, and everything would come down to price.
"We understand that enthusiasts buy Supersprox, ask for Supersprox by name, exactly because of the high quality that we are able to maintain, and that comes from the innovative design and engineering that racing stimulates.
"We want to be able to keep that advantage, so we will stay with our race support plans!"
www.supersprox.com
