Thursday 17 December 2020

Piaggio Group

As of 30 September 2020, the Group had sold 284,100 two-wheelers worldwide (-11.7% from 321,900 as of 30 September 2019), generating net sales of € 797.2m (-6.7% from € 854.1m at 30 September 2019).

V85 TT - 2021 sees the 100th anniversary of the Moto Guzzi brand, and Piaggio has commissioned Gregg Lynn to undertake a comprehensive redesign and refurb of the historic Mandello del Lario factory - including an update for the museum - in time for a September 10-12 weekend of anniversary festivities.



The figure includes spares and accessories, sales of which totalled € 89.6m. The overall drop registered primarily originated in India (-50.1% by volume; -37.5% in value at constant exchange rates); there was a more limited drop in sales on the EMEA and Americas markets
(-5% by volume; -7.6% by value), while the Asia Pacific area saw growth (+ 2% by volume; +7.5% at constant exchange rates).
The Piaggio Group says it has again confirmed its position of leadership in the scooter segment in Europe, with a 24.4% share of the market. Piaggio also further strengthened its position on the North American scooter market, increasing its market share to 27.3% from 22.9% at 30 September of last year.
In North America the Group is also working hard on consolidating its presence on the motorbike market with the Aprilia and Moto Guzzi brands. On Asian markets, there was noteworthy growth of sales in China, with volumes more than doubling in the third quarter of the year over the same period in the previous year.

The Piaggio Fast Forward 'Gita' has started a series of pilot programmes to develop new B2B applications in places such as airports, shopping malls and for food deliveries. Headquartered in Boston, the PFF 'Gita' is a first of its kind following robot carrier - designed to improve the way workers and customers move with loads in different outdoor and indoor environments.


In the scooter segment, sales of the Piaggio Medley grew by more than 40%, with positive contributions from all the main geographical areas. The Vespa brand also registered overall growth, with double-digit volumes of sale in Germany, the Netherlands, the Americas and various Asian nations, particularly China.
On the motorcycle market, the Moto Guzzi V7 and the super-sporty Aprilia RSV4 performed particularly well in the quarter, while steady growth over the first nine months of the year was confirmed for the Aprilia brand's 125 cc range, with models SX 125, Tuono 125 and RS 125.
To mark next year's Moto Guzzi centennial, the Board has approved a plan to renovate the historic factory in Mandello del Lario, awarding the project to Greg Lynn. This is a major restoration project that will involve the entire area, from production to the offices and the museum wing exhibiting Moto Guzzi models illustrating the company's history since 1921. Greg Lynn, is the CEO of Piaggio Fast Forward. 

Aprilia RSV4 Factory


Overall, the company says it sold 353,900 vehicles worldwide (479,200 at 30.09.2019) and made investments worth € 88m (€ 91.6m at 30.09.2019), including expansion of the E-Mobility department with new laboratories and a new organisational structure.