Getting dirty with GasGas
The transition of the GasGas brand from strictly limited niche to being a player on many stages continues to be an evolution that is setting standards as a case study of its kind.
So far avoiding the temptation to go down the 'all and everything' chocolate at the check-out route, owner PIERER Mobility (of fellow travellers KTM and Husqvarna fame) nonetheless is leaving no stone unturned or muddy track untravelled as it chases adjacent markets.
"This summer we're hitting the road and taking a ground-breaking 'United in Dirt' GasGas tour around Europe. Our goal is simple - we want you to join us, get to know us, and try out our awesome range of bikes. The vibe for each event will be super-relaxed, one where you can take any of our motocross, enduro or trial models for a ride - no stress, no pressure. Plus, we'll also have our exciting all-new line-up of pedal-assist MTBs available to try."
The launch release didn't mention the extent to which the GasGas dealer network is being integrated into the road trip, and interested consumers need to use the GasGas social media channels and website to compete for a place at their tour stop of choice.
"Open to riders of all ages and abilities, the 'United in Dirt' GasGas tour is for everyone with a passion for two wheels and good times. You don't even need to own a GasGas or be a serious competitor to join in with the fun. We're running these events to bring people together who share the same love for dirt bikes that we do, and to give you the opportunity to experience the GasGas brand and our bikes.
"A number of spaces for these epic days will be available through contests, held on our social media channels. To make sure you secure a spot at one of the events, you need to follow our Instagram and Facebook pages and follow the instructions on GASGAS.com to participate!
"It's super easy, register, participate in the social media challenge, and give it your all! We will announce the winners on our official social media channels. For those lucky enough to secure a spot, all you need to do is bring your riding gear and everything else will be taken care of by GASGAS.
"We've scoured Europe to find the coolest riding spots for each stop of the tour, selecting venues with tracks and terrain suited to each bike in our line-up.
"Our team of GasGas product experts, brand ambassadors and GasGas riders will be on hand throughout the day and available to answer questions, help out with anything that you might need from us, or simply to just give you product advice." WP Suspension staff will also be in attendance with a number of GasGas bikes kitted out with the latest suspension components.
- Spain - May 7-8, Polea Camp (Near Barcelona)
- United Kingdom - June 18-19, The Compound, Butley, Rendlesham Forest (Suffolk)
- France - June 25-27, St. Chamond (Loire)
- Germany - September 9-11, Reisersberg
- Netherlands & Belgium - September 18-19, Arnhem/Genk
- Italy - October 1-2, Venue TBA
